http://www.carsonpr.com Sat, 04 Jul 2009 05:00:12 +0000 http://backend.userland.com/rss092 en Sometimes we write like we talk. This is becoming a problem with press releases, articles and how we write emails. Even savvy publicity writers who write for pr clients, or publicity professionals will usually fail once in awhile with grammar in their releases. You may not think it is important, but ... http://www.carsonpr.com/public/item/how-to-keep-your-press-releases-in-good-grammar You can no longer depend on the traditional methods alone to market your products or services. To have a web site is a move in the right direction. The site alone cannot be your only window into the world of the Internet. Your PR Marketing Strategy needs to include updates ... http://www.carsonpr.com/public/item/does-your-company-have-internet-presence Scary thought, but we are getting closer to this reality. Well, sort of. If you are a pr client wondering which pr marketing strategy is right for your company, then you just might want to ask that question to "hunch".  What is hunch? Although it is still in beta test, this ... http://www.carsonpr.com/public/item/will-search-engines-tell-you-what-to-do-in-the-near-future As I said just a few weeks ago, the way we communicate today (a few weeks ago) may change soon. If you haven't already heard, Google is introducing the next generation of how we use email. It's called Google WAVE. It's time to get your pr marketing strategy campaign ready ... http://www.carsonpr.com/public/item/is-your-pr-marketing-strategy-ready-for-the-next-wave It's great to see when competition helps to change the Internet landscape. Since Twitter became an overnight smash, the big SEO's like Google, and Yahoo are now learning their "searches" need to be more targeted. This is good news when developing pr marketing strategies, or a marketing and advertising plan. ... http://www.carsonpr.com/public/item/improve-your-pr-marketing-strategy-with-googles-new-tool If you have been reading my blogs you already know about www.cuil.com. It's neat and has some great features to envy Google. But there is another search engine that most people do not even realize exists. It's http://search.twitter.com Yes, Twitter actually has a very good search and gives good results. You ... http://www.carsonpr.com/public/item/look-whos-got-a-hot-search-engine Just when the advertisng community thinks their pr clients have a good pr marketing strategy, it gets hit  with this comment: "Center Store Is Back!". That's a statement by a research company about the retail food stores that the center area is now becoming good prime advertising, again. Wow, didn't ... http://www.carsonpr.com/public/item/are-marketers-or-advertisers-finally-waking-up You can get caught up in the social networks and get the wrong type of publicity for your pr client if you do not know or understand how to use this powerful media. If you don't believe me, just read a recent article in today's LA Times that discusses the ... http://www.carsonpr.com/public/item/learn-how-to-use-social-media-for-pr-clients Unlike a couple of years ago, today there are dozens of different social networks to choose from. So how do you know which ones will work for your business? Do you create a Facebook page, or a MySpace page, or do you jump on the Twitter circuit? What about all ... http://www.carsonpr.com/public/item/how-to-use-social-networks-for-your-business In this tough economy it is necessary to keep your potential customers at your site and convert them to buyers. This pr marketing strategy is a must for you to have a successful eCommerce web site. So how do you do this? It all begins with Optimization. Yes, that word ... http://www.carsonpr.com/public/item/how-to-convert-visitors-to-buyers-web-site-marketing-strategies Whenever you can use a top name to endorse your product/service that is associated within the industry your pr client serves, then do it! That's exactly what we did. When planning our pr marketing strategy rather than hire a spokesperson like an athlete, or movie star, we choose to have ... http://www.carsonpr.com/public/item/leo-laporte-adds-credibility-to-encryption-software Yeah, this is a topic that seems to appear everywhere, from local orange county publicity sites to national web marketers. But it still needs to be repeated, even if you only do one of these important rules to keep your web site optimized and search engine friendly, you will be ... http://www.carsonpr.com/public/item/how-to-easily-optimize-your-web-site If you guessed eMail, you're wrong, well, almost wrong. Email has become very popular because it is easy to create, and costs a lot less than traditional direct mail. But are you sacrificing cost for conversions? Are you willing to listen, or be open minded to the fact that your ... http://www.carsonpr.com/public/item/which-pr-marketing-strategy-is-best-email-or-direct-mail Carson Marketing, Inc. was recently selected by Encryption Solutions, Inc (a pr client) to develop a user-friendly web site for their B2Consumer campaign. As part of the overall pr marketing strategy, we began the branding campaign with the design of the logo for the name SkyLOCK. Then we created the ... http://www.carsonpr.com/public/item/brand-awareness-starts-with-the-website It's great to have a pr client that encourages you to be creative with their logo and website. In the case of Loren Michael Zwick, the Surrealist Magician, we did just that. Although we didn't go overboard because we are reaching local B2B clients as well as other corporate company's, ... http://www.carsonpr.com/public/item/building-a-brand-putting-magic-into-a-logo-and-website We are entering another level in the world of cyberspace and social networking. Jut a few years ago chat rooms were the craze, and then came the social networks like MySpace and Facebook, and the business networks like Linkedin. Now they are trying to make money on these successful sites. ... http://www.carsonpr.com/public/item/are-you-willing-to-pay-to-meet-friends-twitter-may-think-so Some say yes, while those not sure sit and wait to see what happens over the next couple of years. If your pr marketing strategies are not current to include this trend then you might just be that pr client who fades into the darkness of cyberspace. It's amazing how the ... http://www.carsonpr.com/public/item/is-social-media-killing-the-advertising-world It isn't until after a press release, or an article is published, you then see the results of your pr marketing strategies take place. Well, have you thought about all the publicity in the news these past few months? Such as the financial markets, the auto industry and retailers? Publicity is ... http://www.carsonpr.com/public/item/how-publicity-could-hurt-or-increase-future-sales Surrealist Magician, Loren Zwick, has selected Carson Marketing, Inc as the exclusive publicity firm to promote his astonishing talent. Unlike other magicians, Loren combines some of his illusions with motorcycle stunts. Having worked at major venues in Las Vegas and the Magic Castle plus other famous clubs, Loren was one ... http://www.carsonpr.com/public/item/magician-loren-zwick-chooses-carson-marketing-inc-for-publicity Before submitting your local or national web site to the search engines, make sure it is properly optimized, has all the meta tag keywords, and titles. The second important part, make sure the site is graphically appealing, not cluttered, or the SEO's will just pass you by. The last thing, ... http://www.carsonpr.com/public/item/how-to-submit-your-website-to-search-engines When the economy worsens it seems companies, pr clients as well, always cut back on everything, and that includes advertising. If you want to increase your brand awareness without increasing your ad budget--and actually reduce your budget, then read on. This approach works great for local pr clients and national ... http://www.carsonpr.com/public/item/how-to-incease-your-brand-awareness-without-increasing-your-budget Ok, you want to know how do you get free publicity, right? It isn't easy. You just completed your pr marketing strategies for next year and included publicity as part of the plan. Now you are looking at getting free publicity as part of the marketing strategy. Well, there are ... http://www.carsonpr.com/public/item/how-to-get-free-publicity-2 Companies need to use "street smart marketing techniques" during these difficult times. One smart strategy is to re-think how you reach customers. If you are a pr client, then consider Email Marketing. It can be one of those marketing strategies that prove to be a winner for your company. But ... http://www.carsonpr.com/public/item/successful-email-marketing-strategies If you don't have a web site marketing strategy, then it's time to sit down and write one. You can't do affordable web site marketing without a pr marketing strategy plan. To help you get started, let me provide you these tips. 1- Is Your Web Site Google Friendly? Since Google ... http://www.carsonpr.com/public/item/how-to-create-affordable-web-site-marketing There can never be enough said about writing a good press release. Most pr clients, pr agencies, and publicity professionals try to overwrite press releases. By that I mean, they want to produce dozens of press releases to justify their existence and their fees. Without a series of press releases, most ... http://www.carsonpr.com/public/item/how-to-write-a-press-release-for-publishing You can surf the web all day and find article after article about B2B web marketing. Only a few will explain how to combine that with the power of your publicity marketing campaign. Let me give you some of that inside scoop. YOUR SITE B2B web marketing needs to begin within the "core" ... http://www.carsonpr.com/public/item/b2b-web-marketing-with-publicity-marketing If you are a pr client, or have an eCommerce web site, is it getting traffic? Is the traffic converting to sales, or leads for your business? Is your site listed on the first page of Google, or Yahoo? Do you know the Page Rank? These are important questions, and you ... http://www.carsonpr.com/public/item/is-your-web-site-working-for-you Every marketer, and publicity professional wants to keep update with the newest tools to help their pr clients, whether being a local publicity client in Orange County, to a national pr client, get the best publicity campaign available. Well, another new tool from Google can help. It is not a ... http://www.carsonpr.com/public/item/new-google-tool-can-improve-your-publicity-campaign Here we go again! Another attempt at social media, but this time it is one of the giant Internet companies, Yahoo. It is not well known, but Yahoo did an attempt at social media called Mash. It "crashed and failed" on September 29, 2008. This shows you that just because ... http://www.carsonpr.com/public/item/social-media-gets-bigger-with-yahoo It is no surprise that one of the most effective methods is to have a solid pr marketing strategy that consists of published press releases. I am not saying this because I am a publicity professional and use publicity to promote my pr clients web sites as well as their ... http://www.carsonpr.com/public/item/how-to-get-high-ranking-on-google