http://www.carsonpr.com Fri, 05 Mar 2010 06:21:05 +0000 http://backend.userland.com/rss092 en If you haven’t done any web marketing on your web site in the last 8 to 12 months, then you probably think Google’s PageRank is important. Brace yourself folks, it isn’t any longer. Actually, it hasn't been a tool ... http://www.carsonpr.com/public/item/is-pagerank-still-part-of-your-web-marketing-strategy Blogging is still one of the most required media when creating a social network program. PR Clients need to make sure their blogging is done on a regular basis. Business blogs are necessary and helpful. Companies can control what is said about their people, products ... http://www.carsonpr.com/public/item/why-you-need-a-business-blog-site Publicity is everywhere! And that is why social media is one of the most successful resources to get publicity quickly in front of your potential customers. Ok, I will now get into why LinkedIn has actually become a solid pr marketing tool. Unlike Twitter (which ... http://www.carsonpr.com/public/item/how-to-increase-website-traffic-using-linkedin If you are a car enthusiast, like me, then you'll appreciate this '70 Mustang Gran Turismo called the "Trans-Cammer". One of my PR Clients, Phil Koenen of Grand Touring Garage, called me a couple of weeks ago with some great ... http://www.carsonpr.com/public/item/70-mustang-trans-cammer-looks-better-than-ever With the new battle among Google, Yahoo, and Bing to become the "choice search engine" by users, it is important to keep your pr marketing strategies current. That means knowing how SEO's are finding your site to give it ... http://www.carsonpr.com/public/item/tips-to-optimize-your-web-site-for-top-seo-ranking Social media has become a staple in the world of communication. The proof is the new battle between Bing, and Google who both recently announced deals with Twitter and Facebook. So how does this affect your web site? A lot, and in a positive way! This shows that SEO and ... http://www.carsonpr.com/public/item/how-bing-and-google-can-get-your-website-listed-on-page-one Press releases need to be written as a newsworthy article, but in one page. Too often pr clients, or even professional pr writers put too much fluff into a press release and not the facts. Maybe it is because the pr client wants to believe that their news is more ... http://www.carsonpr.com/public/item/tips-for-writing-press-releases Everyone is offering his or her "secret" how to become a successful social media genius. If you are looking for a quick fix solution, or a one-step process to solve your pr marketing strategy problems, then you are not ... http://www.carsonpr.com/public/item/the-real-secret-to-social-media-success There has been a lot of discussion about social media replacing email. I doubt this will happen. At least for now. Email might be reconfigured over the next couple of years, but I think email is here to stay. ... http://www.carsonpr.com/public/item/which-do-you-prefer-social-media-or-email-2 Seems the popularity of Twitter is slowing becoming a follower’s site rather than a business site. Let me explain. Yes, Twitter is great for those who want to know what celebrities are doing, or what your friends are doing at the time. But for pr clients, it can be a ... http://www.carsonpr.com/public/item/are-you-using-twitter-to-improve-your-pr-clients-ranking If your pr marketing strategies do not include using Google News, then your pr client will not get that needed exposure they deserve. What, you are not sure how to make Google News work for your pr client? I will give you some advice on making your pr marketing strategy ... http://www.carsonpr.com/public/item/tips-on-seo-for-google-news Recently our advertising company, Carson Marketing, Inc. was awarded two new accounts. They are: Yamaha Music Centers and Spa OTANI. Both pr clients understand the power of branding as a key ingredient for a successful marketing and advertising campaign. We presented our pr marketing strategies to these pr clients, and ... http://www.carsonpr.com/public/item/yamaha-music-centers-and-spa-otani-understand-branding Your publicity campaign should include local publicity media. This could be an Orange County publicity campaign, or a local media publication, such as the LA or OC Business Journals. Some local publicity is targeted to a specific audience, such as Children's Resource Directory, which goes to all the Orange County ... http://www.carsonpr.com/public/item/local-publicity-can-bring-increase-sales-and-awareness Part of a publicity campaign includes someone to be appointed as the company spokesperson. Most pr clients do not take this seriously. By that I mean, pr clients think the media, or reporters should only call them when they are available. This is the first rule in What NOT to ... http://www.carsonpr.com/public/item/how-to-be-a-great-company-spokesperson Sometimes we write like we talk. This is becoming a problem with press releases, articles and how we write emails. Even savvy publicity writers who write for pr clients, or publicity professionals will usually fail once in awhile with grammar in their releases. You may not think it is important, but ... http://www.carsonpr.com/public/item/how-to-keep-your-press-releases-in-good-grammar You can no longer depend on the traditional methods alone to market your products or services. To have a web site is a move in the right direction. The site alone cannot be your only window into the world of the Internet. Your PR Marketing Strategy needs to include updates ... http://www.carsonpr.com/public/item/does-your-company-have-internet-presence Scary thought, but we are getting closer to this reality. Well, sort of. If you are a pr client wondering which pr marketing strategy is right for your company, then you just might want to ask that question to "hunch".  What is hunch? Although it is still in beta test, this ... http://www.carsonpr.com/public/item/will-search-engines-tell-you-what-to-do-in-the-near-future As I said just a few weeks ago, the way we communicate today (a few weeks ago) may change soon. If you haven't already heard, Google is introducing the next generation of how we use email. It's called Google WAVE. It's time to get your pr marketing strategy campaign ready ... http://www.carsonpr.com/public/item/is-your-pr-marketing-strategy-ready-for-the-next-wave It's great to see when competition helps to change the Internet landscape. Since Twitter became an overnight smash, the big SEO's like Google, and Yahoo are now learning their "searches" need to be more targeted. This is good news when developing pr marketing strategies, or a marketing and advertising plan. ... http://www.carsonpr.com/public/item/improve-your-pr-marketing-strategy-with-googles-new-tool If you have been reading my blogs you already know about www.cuil.com. It's neat and has some great features to envy Google. But there is another search engine that most people do not even realize exists. It's http://search.twitter.com Yes, Twitter actually has a very good search and gives good results. You ... http://www.carsonpr.com/public/item/look-whos-got-a-hot-search-engine Just when the advertisng community thinks their pr clients have a good pr marketing strategy, it gets hit  with this comment: "Center Store Is Back!". That's a statement by a research company about the retail food stores that the center area is now becoming good prime advertising, again. Wow, didn't ... http://www.carsonpr.com/public/item/are-marketers-or-advertisers-finally-waking-up You can get caught up in the social networks and get the wrong type of publicity for your pr client if you do not know or understand how to use this powerful media. If you don't believe me, just read a recent article in today's LA Times that discusses the ... http://www.carsonpr.com/public/item/learn-how-to-use-social-media-for-pr-clients Unlike a couple of years ago, today there are dozens of different social networks to choose from. So how do you know which ones will work for your business? Do you create a Facebook page, or a MySpace page, or do you jump on the Twitter circuit? What about all ... http://www.carsonpr.com/public/item/how-to-use-social-networks-for-your-business In this tough economy it is necessary to keep your potential customers at your site and convert them to buyers. This pr marketing strategy is a must for you to have a successful eCommerce web site. So how do you do this? It all begins with Optimization. Yes, that word ... http://www.carsonpr.com/public/item/how-to-convert-visitors-to-buyers-web-site-marketing-strategies Whenever you can use a top name to endorse your product/service that is associated within the industry your pr client serves, then do it! That's exactly what we did. When planning our pr marketing strategy rather than hire a spokesperson like an athlete, or movie star, we choose to have ... http://www.carsonpr.com/public/item/leo-laporte-adds-credibility-to-encryption-software Yeah, this is a topic that seems to appear everywhere, from local orange county publicity sites to national web marketers. But it still needs to be repeated, even if you only do one of these important rules to keep your web site optimized and search engine friendly, you will be ... http://www.carsonpr.com/public/item/how-to-easily-optimize-your-web-site If you guessed eMail, you're wrong, well, almost wrong. Email has become very popular because it is easy to create, and costs a lot less than traditional direct mail. But are you sacrificing cost for conversions? Are you willing to listen, or be open minded to the fact that your ... http://www.carsonpr.com/public/item/which-pr-marketing-strategy-is-best-email-or-direct-mail Carson Marketing, Inc. was recently selected by Encryption Solutions, Inc (a pr client) to develop a user-friendly web site for their B2Consumer campaign. As part of the overall pr marketing strategy, we began the branding campaign with the design of the logo for the name SkyLOCK. Then we created the ... http://www.carsonpr.com/public/item/brand-awareness-starts-with-the-website It's great to have a pr client that encourages you to be creative with their logo and website. In the case of Loren Michael Zwick, the Surrealist Magician, we did just that. Although we didn't go overboard because we are reaching local B2B clients as well as other corporate company's, ... http://www.carsonpr.com/public/item/building-a-brand-putting-magic-into-a-logo-and-website We are entering another level in the world of cyberspace and social networking. Jut a few years ago chat rooms were the craze, and then came the social networks like MySpace and Facebook, and the business networks like Linkedin. Now they are trying to make money on these successful sites. ... http://www.carsonpr.com/public/item/are-you-willing-to-pay-to-meet-friends-twitter-may-think-so