http://www.carsonpr.com Thu, 03 Jul 2008 16:53:35 +0000 http://backend.userland.com/rss092 en Web sites are more than places to buy electronic products, or collect information about a company. All industries, including the medical field, understand how important it is to have a visible image on the Internet as part of their pr marketing strategies. Recently our company, Carson Marketing, Inc., was contracted to ... http://www.carsonpr.com/public/item/medical-community-recoginzes-the-power-of-the-internet PR Clients should use their web sites more often as a publicity tool. If you are a pr client and you have a publicity agency, then be sure to include web marketing into your pr marketing strategy campaign. Why do publicity professionals choose to not use a pr clients web site ... http://www.carsonpr.com/public/item/how-to-get-more-publicity-from-your-web-site I'm sure all of you know what a "tagline" is, right? Well, if you are not sure, then visit Wikipedia for their true definition. A good tagline is one that is used with a company name, or logo. PR Clients are constantly searching for the right tagline that meets their philosophy, ... http://www.carsonpr.com/public/item/does-your-pr-client-need-a-tagline Are professional publicity firms and their staff really using social networks for their pr clients? Or are the pr clients telling their publicity professionals and pr agencies to look into getting more involved with social networking. If you are a publicity professional, you will say yes. Ask a pr client, ... http://www.carsonpr.com/public/item/publicity-professionals-know-how-important-social-networking-is-or-do-they Do you have a pr marketing strategy that is ready to include social media? We hear a lot about social media and all the new web sites that are popping up to get in the action. Now it seems that AOL, the 4th popular search engine, is gearing up to show ... http://www.carsonpr.com/public/item/is-social-media-becoming-a-business-tool Your pr marketing strategy should include a series of press releases each month. So what is the total number of press releases to send per month? We recommend at least three per month. You don't want to issue the same release every other week, but rather find a new angle, ... http://www.carsonpr.com/public/item/how-many-press-releases-do-you-sned-out-per-month More and more major corporations are hiring staff bloggers, now being titled Chief Bloggers. This is proof that blogging is making a serious impact on corporations as well as small to mid-size companies. No longer considered a trend but now part of the business daily activity, business blogging is a mainstay ... http://www.carsonpr.com/public/item/do-you-have-a-blogger-on-staff With all the activity and "publicity" that business blogging has received this past year, pr clients, and publicity professionals are clamoring to get a blog site for themselves and companies. Is having a business blog the best choice or just a publicity campaign the way to go? Good question, but there ... http://www.carsonpr.com/public/item/blogging-or-press-releases-which-is-better When creating a pr marketing strategy for an email campaign, you want to make sure it is delivered. That can be a problem if you are not using proper email best business practices. No matter the type of email campaign, or the size of your list, you should follow the best ... http://www.carsonpr.com/public/item/are-you-optimizing-your-email-campaign If you are like a lot of media research people, or a publicity professional who is always trying to find useful web sites for your pr marketing strategy project, I have something of great value. First, realize the Internet is pack full of information that makes it difficult to find ... http://www.carsonpr.com/public/item/useful-web-sites People are asking me to help define or give them examples of what is a business blog. When I wrote the previous "Business Blogging is Great PR" blog, I figured by now most pr clients and publicity professionals as well as advertising agencies know the difference between a personal blog ... http://www.carsonpr.com/public/item/what-is-a-business-blog If you are still wondering how to get your company, or pr client noticed, then look at Business Blogging. It is one of the strongest pr marketing strategies you can implement. It takes some work, but the rewards are great. First you need to realize that just having a blog ... http://www.carsonpr.com/public/item/business-blogging-makes-great-pr Advertising agencies and publicity professionals use different advertising marketing strategies to promote a pr clients products or services. Do you know what marketing strategies are being developed for your company? If you are not sure, then use this information as a guide to get a better understanding of what marketing ... http://www.carsonpr.com/public/item/what-advertising-marketing-strategies-are-you-using It seems like everyone is writing something. Either in a blog, or a social media site, personal web sites, and of course business newsletters. Does this mean that companies, or businesses should not have a newsletter because there is too much to read? Simple answer-NO. Whether you are a pr ... http://www.carsonpr.com/public/item/newsletter-writing-for-business With all the hype and interest of the Internet, you would think it has the lion share of media dollars. Instead it seems that pr clients, media buyers, and pr marketing strategies are still embracing old habits of media---broadcast (TV and radio). It surprised me a little since I see a ... http://www.carsonpr.com/public/item/are-media-buyers-spending-more-on-internet It is hard to believe that a year ago I made a presentation to the California Community Colleges on  "Job Behavior" as the first soft skills lesson. This year our company produced another lesson on Power Listening. Although many people, including pr clients, ad agencies, even many publicity professionals think ... http://www.carsonpr.com/public/item/george-carson-presents-power-listening-soft-skills-to-colleges When developing your pr marketing strategy for your web site, ask yourself, is buying my branded name as a keyword important? We recently had this asked by one of our pr clients. The answer isn't a simple yes, or no. You might think, wait, my product or company name is important, ... http://www.carsonpr.com/public/item/how-important-is-branded-keywords Writing a press release is much different than writing an article, or a script, or copy for an ad or brochure. A press release should be written to a specific audience, or market. If you are a PR Client, then make sure that your in-house pr department or your publicity ... http://www.carsonpr.com/public/item/how-to-write-a-press-release-for-your-audience This is a topic that can always be spoken about. Mainly because most pr clients, advertisers, and publicity agencies do not fully understand how to create a branding campaign, or build a brand product. It starts with a plan. A Marketing Plan would be best. Inside the plan should be the ... http://www.carsonpr.com/public/item/how-to-create-branding Web designers and Webmasters already know how important Meta tags are, or can be, but are they really being used anymore? I worked with a pr client to help them promote their web site. In doing this, we had to re-educate them about the use or non-use of Meta tags. It ... http://www.carsonpr.com/public/item/how-to-use-meta-tags-in-your-web-site The old way to identify a pr marketing strategy or media profile was to check the TV programs, or the radio station and place your ad accordingly to the age, and type of people you wanted to reach. That is what the media rep would tell you. This was also ... http://www.carsonpr.com/public/item/is-yor-media-based-on-demographics-if-so-re-think-your-pr-marketing-strategy WHERE DO YOU START? If you have never written a marketing plan, then you can use this as a basis to begin. I urge you to work with a professional marketing individual to help implement the marketing plan if you do not have anyone in your company with the knowledge and ... http://www.carsonpr.com/public/item/how-to-write-a-marketing-plan If you are a pr client, or an ad agency, or even a publicity person, these tips can help you organize yourself to create a solid publicity plan. Although these may seem basic, they are the key essentials for any publicity plan. For PR Clients, you need to have your key ... http://www.carsonpr.com/public/item/do-you-know-how-to-create-a-publicity-plan "Do a press release on the expansion of our company, and another on the new products we offer". If this is what you think is a pr marketing strategy then get ready"to-fail". The reason to do press releases is to enhance an already existing publicity campaign. Just as a pr client ... http://www.carsonpr.com/public/item/submitting-press-releases-is-not-a-publicity-campaign It is now a new year, yet I see pr clients, manufacturers, and companies still submitting press releases that are written for them, not for the media. It is not rocket science, but it does take a flare and talent to write a press release that the media will publish. A ... http://www.carsonpr.com/public/item/write-a-press-release-for-the-media-not-your-company When a PR Client asks us to develop a marketing plan, we begin by understanding their core business. That may sound obvious, but in the life of B2B clients, and B2 Consumers, it is the main ingredient that is put aside as to say, "we know what we do". Not always, ... http://www.carsonpr.com/public/item/your-marketing-plan-needs-a-marketing-strategy If you are a pr client, then take notes, this can help you get press releases published. If you are a small pr agency, make sure you know these tips. It seems when pr clients have press releases they feel the "world" wants to know all about it and cannot ... http://www.carsonpr.com/public/item/where-to-send-your-press-releases Are you aware that each email a company sends to prospects or clients builds their reputation, good or bad? Did you know that email marketing could create positive or negative publicity? Publicity is everywhere! I keep telling my pr clients and all publicity people that sending emails builds a company's brand ... http://www.carsonpr.com/public/item/email-marketing-it-creates-your-business-reputation This is a second part to the Understanding Web 2.0 series. You may not always agree with the different perspectives, or the tips given about how to better make use of Web 2.0, but at least I feel this is giving your mind the opportunity to see a different side. Make sure ... http://www.carsonpr.com/public/item/understanding-web-20-part-two It may have taken more time for the mainstream media to learn that blogging and the people behind the words are here to stay. The impact this social group has is proven its staying power this week when the LA Times article titled "Newspapers, bloggers now engage on same page". ... http://www.carsonpr.com/public/item/mainstream-media-embraces-bloggers