Carson and Company

As you noticed I wasn’t writing any blogs these past few days. Well, like most people, it was time to take a break.
Now it’s a new week and there are a lot of interesting topics that need to be discussed. Most of the subjects revolve around publicity. You just can’t avoid this pr stuff! […]

Searching for the right publications
I have been asked several times to explain how to write a press release and where to find the media.
PR WRITING TEMPLATEIt is difficult to draw a template about writing a release in these short blogs. If you feel that you have the talent to write the release than hiring a […]

With all the different ways of distributing your press releases, or press kit which is the most productive method? Is it email, snail mail, special delivery letters, registered mail, courier service?
There isn’t anyone specific way to reach a reporter and have them read your release. What? You thought there was a magic process. I can […]

To help stay ahead of the competition you need to keep in touch with new methods of getting your message out.
That may sound very basic, but it is amazing how many companies think they are keeping on top of what’s happening.
You can read daily trade journals, daily newspapers and read a lot of blog sites. […]

I have been explaining about the need to have a campaign ready when you are going to "meet the press". This means you should have already prepared several press releases, a company newsletter, a media kit and a media list for your specific market.
When we discussed the media kit, too often companies feel it can […]

It cannot be said enough that you need to know who the media are. I don’t just mean their name, which of course is very important. What you need to do is find the type of media that best suits your pr objective.
For example, if you are seeking another round of funding, or want to […]

Developing a relationship with any person of the media requires time. The best way to begin this time process is to first create a media list of those publications, or broadcast editors, writers that you want to reach.
Then start providing newsworthy press releases about your company to them.
This may seem very basic, but this is […]

Both of these words work hand-in-hand. As you begin a publicity campaign, no matter how large or small, it soon will create that image, or branding for your company.
The glue that ties all this together is the marketing. So be careful as to what you say to the media and the sales materials you create, […]

When I wrote the last couple of blogs about creating a press kit and getting publicity, I realized most people might still be confused as what to do, because they do not know the words used in PR. To help you better understand this lingo, I searched the web and came across a site that […]

Remember the release or story you sent to an editor about four weeks ago, well, they called and want more information, and a press kit. By now you’re wondering what to send. Stop for a minute. Now continue to read my tip for today. I’ll make this easy for you and explain how to prepare […]