Remember the release or story you sent to an editor about four weeks ago, well, they called and want more information, and a press kit. By now you’re wondering what to send. Stop for a minute. Now continue to read my tip for today. I’ll make this easy for you and explain how to prepare […]
If you are following the publicity tips from yesterday, then you are ready to develop the press release, or story.
The headline you create for these should grab the attention of the editor, but not mislead them. Keep it short, to 12 words or less. Sometimes you might need to include a sub-head to help further […]
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