Carson and Company

Get your email releases read
One of my previous blogs discussed the issues of email and reporters on how it is difficult to get their attention unless you have photo or quote from a celeb attached.
It seems that a publicity pro named Paul Krupin disagreed with my comments.
He states that in his 20+ years of creating […]

Is there a difference?
You hear so many opinions about what is the direction of the future. Is it blogging, or a stronger, traditional publicity campaign?
Neither one should be practiced alone.
The new technology has made blogging a good communications soruce, which in part is publicity. But this alone cannot be the main source for a […]

Finding blog sites
As I continue with blogging for my site and my clients, I realize that finding the right blog sites to collect information about an industry, or product is a major task.
I decided to surf the Internet and look for good blog sites. It happens that I came across Lee Odden’s blog site […]

The Power of Blogging
As I write these tips on Publicity and Marketing, I realized few companies may not fully understand if this media is right for them.
There are a lot of things to consider if your company is interested in creating a blog site.
It must be understood that blogging is like a daily newsletter. A […]

Know your core strengths
A new client called us to help them create and improve their company’s image. This is a typical call for us. For over 25 years we have been helping clients like this re-position themselves through a branding program.
Our team of strategists and designers are already working on the client’s campaign.
We will begin […]

Know what you’re saying
Communication. That’s what Advertising and Publicity are all about.
The better you can communicate, will improve your chances of getting your message in front of reporters. Communication, as you know, is how you use words. It is in the writing, and in the speaking.
Although reporters like to write their own stories, they are […]

Publicity is Everywhere series
I read a PR article yesterday about how editors, reporters are getting a lot of emails from high schoolers on celebrity sightings to behind-the-scenes stuff. And they send it from their high school.
That’s one way to get noticed. But is it the best way?
I have to agree with Dan Janal, I doubt […]

Publicity is Everywhere series
To continue with my belief that publicity is everywhere, I was listening to the radio this morning and a talk show host Bill Handel on KFI (in LA), mentioned " helpful tips" at holiday office parties.
Bill discussed how to act, how to be conservative in drinking, and which parties (considering there are […]

Publicity is Everywhere series
You can find publicity everywhere, just read the daily papers. I saw an article about the NUT GROWERS ASSOCIATION in a legal battle about the farmers wanting to opt-out of paying into the California Pistachio Commission fund for advertising.
This is publicity on the wacky side. Maybe not for the nut growers, but […]

Publicity is everywhere!
We were recently asked to do a creative package design for a Burrito Manufacturer. The assignment will consist of 6 different flavored items, from Beef and Bean, to Chili and Beef.
Our company has been involved in the package design industry for over 25 years. Most of the work has been in the Snack […]