Carson and Company

The Power of Blogging
As I write these tips on Publicity and Marketing, I realized few companies may not fully understand if this media is right for them.
There are a lot of things to consider if your company is interested in creating a blog site.
It must be understood that blogging is like a daily newsletter. A […]

Know your core strengths
A new client called us to help them create and improve their company’s image. This is a typical call for us. For over 25 years we have been helping clients like this re-position themselves through a branding program.
Our team of strategists and designers are already working on the client’s campaign.
We will begin […]

Know what you’re saying
Communication. That’s what Advertising and Publicity are all about.
The better you can communicate, will improve your chances of getting your message in front of reporters. Communication, as you know, is how you use words. It is in the writing, and in the speaking.
Although reporters like to write their own stories, they are […]