Carson and Company

Publicity Needs to Keep Going
Another week, and the Holidays are quickly approaching. But that shouldn’t be a reason to keep your publicity inactive.
PR is a full time effort and you should have a plan to keep it going when your schedule gets hectic, like the holidays.
One way to keep in the loop of things is […]

There is always more to know
It seems we keep learning something new about press rleases and how we should write them, send them, etc.
I came across another PR pro that I think mimics my feelings about doing releases. His name is John Jantsch.
One thing I believe was good advice is he feels that you need […]

Have a Plan to be Successful
Marketing is a very general term. It can mean different things to different companies. To many consumers, it means telemarketers calling you at crazy times of the day (when eating diner), or to bug you about a ballot poll.
But to the business community selling professional services or products, it is […]

After writing my blog this  morning on "PR is a Team Effort", I saw another article that talked about "Who Owns Internal Communications…Marketing?".
I thought this was ironic, because as I had said a few days ago, Marketing is and should be part of Publicity.
Publicity is always part of our business and personal lives. So why […]

I was reading an article by Robert Kelly and he pointed out that PR sometimes doesn’t show as much in return as does the brochures a company produces.
Part of the problem that Mr. Kelly points out is that PR is a team effort. I agree with this. Too often companies ask a PR or […]