Carson and Company

Make the right decisions
People tend to think that all publicity is great. Well, let’s think this through.
If you align yourself with as controversial subject, or company, or person, then you too will inherit that image.
Here’s a good example. In today’s paper, Cindy Sheehan was posing with Venezuela’s president while she continued to show her protest […]

Marketing Tip
Like most everyone, I get a lot of direct mailers, and other junk mail. So why do you open those hard selling envelops? Because of the "billboard" message.
Good direct marketing copywriters have the talent to place the right words on the outside of an envelope to build your interest and open the mail. Curiosity? […]

We recently presented a complete marketing and publicity program to   Foundations Financial and the client approved the campaign.
Our company will be doing all of the marketing and publicity for them. This will include their new web site, sales and collateral material, complete branding which will include the publicity in California and South Carolina markets. And […]

Blogging is publicity
Ever wonder how people find out about web sites or stores that specialize in unique items, or sell unusual things?
I’m sure you already know the answer. It’s word-of-mouth that is now called blogging.
Blogging is another form of telling people about things they might not have heard about. It is PUBLICITY at another level.
To […]

Is it still worth it?
 The answer is a simple YES. Why, because as search engines continue to review sites in order to position them in a ranking order, the link popularity is still being used.
But wait; don’t think that this won’t change. It means that search engines are more sophisticated than they were just a […]

Branding can be for any company
Is branding only for the major companies  (Fortune 100) that we all recognize such as Coke, Microsoft, Starbucks, Nike, and others?
No, it is for any size company. But what it takes to create a brand is a solid program design to be enforced by all executives and employees of a […]

Publicity errors
Ever wonder if the numbers that reporters publish about a sports figure, or political issue are accurate? Probably not. That’s because we pay money for magazines, newspapers so we can get information that answers our questions.
Well, it’s not always that simple. It seems that reporters, publishers are jut not as accurate as we would […]

Effective Publicity programs
Clients are always looking for better ways to reach their target audience. And let’s not forget, at a lesser cost.
For example, we (as consumers) are constantly being sold to. Usually with direct mailers. That’s because advertisers believe by using direct mail they are reaching the specific audience and can tell them how great […]

Your Mission Message
I was wondering this afternoon if any companies have taken publicity to another level.
Well I think I found one.
I saw Dan Janals‘ blog that spoke about the Wynn hotel in Las Vegas using publicity at, and what I call, the next level pr.
He mentioned that when he purchased water from the hotel (Wynn’s […]

Blogging is the new business model
It’s the fastest growing medium in the tech industry–BLOGGING.
Why? A lot of reasons. Most important is the fact that you can tell you’re story instantly, and target it to the audience you want to reach.
Too many PR firms are still not getting the concept. They think this is too much […]