Carson and Company

Branding can be for any company
Is branding only for the major companies  (Fortune 100) that we all recognize such as Coke, Microsoft, Starbucks, Nike, and others?
No, it is for any size company. But what it takes to create a brand is a solid program design to be enforced by all executives and employees of a […]

Publicity errors
Ever wonder if the numbers that reporters publish about a sports figure, or political issue are accurate? Probably not. That’s because we pay money for magazines, newspapers so we can get information that answers our questions.
Well, it’s not always that simple. It seems that reporters, publishers are jut not as accurate as we would […]

Effective Publicity programs
Clients are always looking for better ways to reach their target audience. And let’s not forget, at a lesser cost.
For example, we (as consumers) are constantly being sold to. Usually with direct mailers. That’s because advertisers believe by using direct mail they are reaching the specific audience and can tell them how great […]