Archive for January 31st, 2006

31 Jan

Publicity Can Be Good or Bad

Make the right decisions
People tend to think that all publicity is great. Well, let’s think this through.
If you align yourself with as controversial subject, or company, or person, then you too will inherit that image.
Here’s a good example. In today’s paper, Cindy Sheehan was posing with Venezuela’s president while she continued to show her protest […]

Posted in Public Relations Service by: admin
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31 Jan

Getting Direct Mail Read

Marketing Tip
Like most everyone, I get a lot of direct mailers, and other junk mail. So why do you open those hard selling envelops? Because of the "billboard" message.
Good direct marketing copywriters have the talent to place the right words on the outside of an envelope to build your interest and open the mail. Curiosity? […]

Posted in PR Clients by: admin
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