Carson and Company

Prepare your materials now
Every industry is preparing for the new selling season and trade shows are the way most companies present their new products and services.
No matter the industry you serve, your trade shows season is coming soon. Whether you can afford to travel to the different shows this year, you need to evaluate the […]

Be proefficient when speaking
Publicity is more than a form of media. It is an art.
Knowing your target media and the industry is essential in developing a good and successful publicity program. Just as important is knowing how to speak to reporters, journalists and editors.
Choosing the right words when talking to these people can help you […]

Throw away or fix it?
One of our clients, La Reina Inc , had a problem with the new labeling laws that went into effect at the start of this year. Due to the new laws, all packaging of food items must include the Trans Fat content in the Nutritional Fact.
Our client was in the process of […]

Book publicity
The other day I mentioned one way to become an expert is to write a book.
Well, that’s exactly what Jim Stedt, of Hartley and Associates has done.
For over two decades, Jim has been placing people (mostly high tech personnel) in companies that are growing, expanding or startups who are looking for key people.
Over the […]

It builds your brand
Our clients have enjoyed the position they hold in their respective markets. That’s due in large part from the branding and marketing we created to establish their position.
I’m not bragging, just want to make a few good points about what you can do to help re-position your company in a specific market.
First, […]

A satisfied client
Well, it’s another year and time just seems to move faster each year.
One of our clients, Partition Specialties, Inc, has again awarded us their complete advertising, marketing and web marketing responsibilities.
It’s great when clients understand and appreciate the work it takes to get a product or service noticed. More important, is the fact […]