Carson and Company

Get your release to the media
Writing a press release that has newsworthy information is a task. Once accomplished in developing this newsworthy bit of information, you need to get the word out.
Not as simple as many thought. Yes, there are a lot of Internet companies claiming to send out releases for you. And yes, you […]

Publicity needs search engines
If you dig deep enough you can find studies on most any subject, and topic.
That’s the great part of being in this era. Internet searches have helped publicity people contact the media easier, find data about specific subjects, or to gather information to write a better article.
And studies of most recent, are […]

More than a fad, blogging is a business tool
It is still amazing that clients tend to back off when they hear the word blogging. Why? Probably because they recall stories about bloggers writing about their jobs, venting about bosses, or friends.
Most company CEO’s and presidents do not yet understand the power of this marketing tool. […]

Make Your Web Site Newsworthy
Many companies are posting their press releases inside their web site. Few are including a complete press kit for reporters to download.
Is this what you are doing? If not, maybe it’s time to re-think how you communicate with the press.
Technology has changed how we interact with the media. The positive to […]

Publicity is everywhere
Time to get back to my theory that "publicity is everywhere’.
I read a good study that talks about the influence inserts have on the Internet Age. Come to find out, inserts seem to be a major marketing tool that gets higher results than many people previously thought.
The study by Vertis, states the following:
"Heavy […]

A PR effort is needed
It is always interesting to see that what you have been telling clients finally gets support in the media.
Publicity is and will always be the backbone to gaining any recognition (favorable, not favorable) for a company or its products.
I was reading a posted blog that supports one of my many convictions. […]

Know your media
Clients always refer to publicity as FREE. How does it become free when you need to hire someone to either write the release, or article, or hire a publicity firm?
The definition of free means that you didn’t have to pay for the space you got in that particular publication, or mentioned in a […]

Up or Down?
A follow up to yesterday’s blog, I thought it would be of interest to know a little more about keyword prices.
An article in the Research Brief appeared today that listed the top browsers and top categories in the financial industry. It identifies the number of unique audience (visitors, users). This in turn is […]

Buying Keywords, is it for you?
Companies are always trying to get more out of their web sites, and they should. But too many times, when the site isn’t generating enough sales, or leads, marketing executives turn to buying of keywords.
Is it right for you?
You need to seriously think about this before putting marketing money into […]

Smart marketing Ideas
Every time we develop a campaign that includes an email campaign, clients ask the on-going questions: Is eMail still effective?
Yes, it is.
A recent study from MediaPost shows us that internet users share a lot of the information they receive.
You’re probably thinking, jokes, right? Ok, that is a big part of the sharingof content. […]