Carson and Company

Use the shows for positive PR
A month ago we had several clients attend a Natural Products Expo. This show exhibits natural products, for food we eat, to cleaning solvents that are natural, to natural dog and cat food. Yes, even the animals get healthy stuff.
One of our clients was Prime Choice Foods. They produce Organic […]

Publicity is everywhere
Companies large and small are building web sites that contain too much information, or create a nightmare to navigate.
I read an article about this problem titled "Analytics that Boost Web Revenue". The author of the article, Karen Vogel, uses an airport to illustrate how web sites are getting so large (depth in pages) […]

Your Customers Are Probably Going To Your Competitors Site
Ever wonder why your site isn’t getting all the traffic you want? Notice that your competitors are listed higher in the search than your site? How can this be when it is your key words?
A recent study found that "Fifteen percent of people who search for a […]

This is an excellent way to keep in touch with clients
Writing a newsletter is not an easy task and most companies try to do them monthly, only to quit after the first year.
The reason is that they try to write them at the last minute. That may bring timely information into your newsletter, but it […]

Use these new media tools for publicity
The Internet is no longer that slow machine that uses dial-up. Ok, some people are still in that Dark Age, but broadband is quickly becoming the norm.
It wasn’t even a year ago that people were downloading movies and TV shows illegally from non-approved sites.
Today, TV stations are "asking" you […]

Radio is a good medium for publicity
Getting your message out can be done using a variety of media. Newspaper, magazines, TV and radio. And of course the Internet.
Whenever possible, try to get yourself, or a representative from your company have a radio interview. This is an excellent media. It is done live, and the questions […]

Writing a press release for the media
This same old problem still exists. No matter how many articles or blogs or books you read, people still forget the basics to writing a good press release for the media. The focus is the "media".
I’ve seen pr people say that there are 10 tips, some say there are […]

Branding is important so is blogging
All companies are fighting for the same thing. An Identity.
Without this, you can’t be visible, you will have a difficult time selling a product or service, and it will be very difficult to stay in business.
Today’s competitive market (in all industries) is looking for better and more efficient methods to […]

Make the story interesting and meaningful
Publicity firms are always asked by their clients to "write something about our company that is great!"
To do this you need to make sure what you are going to write is going to have credible information to that publication’s readers. Just because you or your client feels the information is […]

Get familiar with reporters work
It’s been awhile since I sat down and wrote anything, but no excuses but just keeping busy.
With that said let’s move on to some good info.
If you are trying to pitch an article or get some recognition for your company, or a client, it is wise to know something about the […]