Carson and Company

Intergrate these to be successful
Marketing and publicity need to interact and not be treated as separate departments. Often times, marketing directors and pr directors want to do their own thing in a company to show how successful their creative programs are working.
But this can work against you if you do not pool your talents and […]

Get Better Relations With The Media
I’ve written about this subject a couple of times, but in different viewpoints. One of the articles was titled: Working with the press", the other was titled "Know the media". Each identifies specific issues that will help you produce better releases to get them published. Re-read these; you may find […]

How to get the most of a PR campaign
GET US FREE PUBLICITY!
These are the words we hear most often from clients. So how Free is it?Publicity is a powerful method for getting your message to potential customers, but only when you know what you are doing.
Remember, nothing is free. If you have an in-house person, […]

Branding is still the leader for name recognition
Creating a branding campaign is more than doing one ad, or placing a tagline onto your web site.It is a constant image builder of your company’s name/tagline.
The ultimate goal is to have your brand recognized by your potential and existing customers. But it is important to make […]

Publicity is everywhere, even on the net
Just about every traditional (brick and mortar) company has a web site. Beyond the fact that you need to have a web site today to be recognized as a real company doing business, clients and customers want the ability to gather information or place orders via the web.With that […]

Publicity needs to keep up with technology
To keep in this fast pace of publicity, we are always searching for and want to find access to a lot of information. One of the sources to use is the RSS feed.This stands for Real Simple Syndication. It allows you to access current news about any topic. It […]

In-House or Outsorucing?
Companies are always faced with keeping overhead costs low. The first area that gets cut is the marketing and publicity budget.
So how does any company justify cutting these areas and maintain a constant campaign?
One solution that most pr clients and marketing clients think saves them money is to do all the work in-house. […]

Publicity is everywhere
It’s time to continue the discussion about publicity being everywhere. The most active and productive place is the Internet.
Before we dive into this, keep in mind that traditional pr, such as publications (both newspaper, magazines), and broadcast media should be an on-going mix with your overall pr activities.
Clients tend to either keep the […]

Use the media that offers wide reach, on-line releases
If you are a pr pro, or in the publicity industry, you need to make sure that you are using all the resources available.
This means print, broadcast and of course, on-line.
Writing releases for the mass media, such as the print industry, requires information for the editor to […]

What gets the attention of editors to publish your article

Everyone wants to read a good book. But what about an article that a reporter, or publisher or editor must put in their magazine, or other print media, do they prefer fiction or non-fiction.
It should go without saying, but the fiction stuff is what they really […]