What to do to make it right with the media
Editorial is "priceless". That’s what we are told in the publicity industry.
But how do you get publicity for clients, or for yourself. You need to understand what the media want and what they don’t want.
Too many times, eager pr people are trying to sell their idea […]
Interviews, books and seminars are good publicity tools
Releases, stories and articles as well as interviews can deliver getting your message out to the market. Sometimes conducting seminars can open a new market for potential customers.
Such is the case when our client, Foundations Financial, had two opportunities to present their services by being interviewed on these […]
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