Archive for May 8th, 2006

08 May

Fiction or Non-Fiction

What gets the attention of editors to publish your article

Everyone wants to read a good book. But what about an article that a reporter, or publisher or editor must put in their magazine, or other print media, do they prefer fiction or non-fiction.
It should go without saying, but the fiction stuff is what they really […]

08 May

Humor In Advertising

There can be a funny side to advertising and publicity
How do you capture a readers attention, and make it memorable?
There are several methods to use. The shock approach, the factual/informative approach, the serious approach and the humors approach.
We chose to use the humorous approach for this specific campaign for our client, Foundations Financial.
The reason, we […]

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