In-House or Outsorucing?
Companies are always faced with keeping overhead costs low. The first area that gets cut is the marketing and publicity budget.
So how does any company justify cutting these areas and maintain a constant campaign?
One solution that most pr clients and marketing clients think saves them money is to do all the work in-house. […]
Publicity is everywhere
It’s time to continue the discussion about publicity being everywhere. The most active and productive place is the Internet.
Before we dive into this, keep in mind that traditional pr, such as publications (both newspaper, magazines), and broadcast media should be an on-going mix with your overall pr activities.
Clients tend to either keep the […]
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