Carson and Company

There can be a funny side to advertising and publicity
How do you capture a readers attention, and make it memorable?
There are several methods to use. The shock approach, the factual/informative approach, the serious approach and the humors approach.
We chose to use the humorous approach for this specific campaign for our client, Foundations Financial.
The reason, we […]

Short or long, which is better for editors?
If you own a publicity firm, your clients are probably asking you to write articles that can be sent to the media, right?
And if you are a company, you’re probably asking your in-house pr person to do the same, or wondering why your publicity agency isn’t getting those […]

Improve your publicity opportunities as an expert
I told you the other day that one of the best methods to build recognition for yourself and your company is to do public speaking engagements, seminars, or lectures.
I practice what I preach.
Last month I made a presentation to 109 Community Colleges in Northern California about a subject I […]

What to do to make it right with the media

Editorial is "priceless". That’s what we are told in the publicity industry.
But how do you get publicity for clients, or for yourself. You need to understand what the media want and what they don’t want.
Too many times, eager pr people are trying to sell their idea […]

Interviews, books and seminars are good publicity tools
Releases, stories and articles as well as interviews can deliver getting your message out to the market. Sometimes conducting seminars can open a new market for potential customers.
Such is the case when our client, Foundations Financial, had two opportunities to present their services by being interviewed on these […]

Know your prospect and know the media
How many times do you or other companies you know ask their sales people to make cold calls. Or tell them it’s a numbers game. The more calls you make, the more chances you have in getting a sale.
This is a bad method to doing business. Because the reality […]