Carson and Company

Build your image with SEO’s
Writing a press release is one part of building visibility with the media. Now you need to use the power of the Internet. Make the press release relevant to your site.
To do this, you need to add links that are relevant to your site and to the names of companies or […]

Get more traffic using these tools
No matter what your clients or pr agency says, you cannot have a successful pr campaign if your web site isn’t visible to the search engines.
So what does all this mean? By working with your pr staff, or your publicity agency, and the marketing people and the web IT department, […]

Look inside the company for possible new articles
It is the job of the publicity professional to find that special slant, or angle to get an article visibility in the media. Without going into controversial issues, you can find lots of potential publicity articles by looking at your own company closer than normal.
Most of the media […]

Some call it Microcontent
What good is having a strong publicity campaign if your web site is poorly designed, or difficult to navigate.
Even a good publicity professional can do only so much to generate traffic to a pr clients web site. It is then up to your business web site to make customers feel good about […]

Are Chat Rooms good for publicity?
We all know about these little rooms called "chats". Unlike blogging and blog sites, chats were here years before and seem to still be going strong.
Not sure what power the chats have over other forms of communication, but publicity is not in-tune with this media. I am not saying that […]

Branding is now more important than ever
Before you say anything, like "Oh no, not another branding article"…let me explain.
The term Branding is getting more recognition than ever. No matter whom you speak to (in business), or what publications you read, the term BRANDING pops up. That isn’t the reason why I am again talking about […]

Staying ahead of the competition
It is an on-going struggle to keep a business profitable. For that reason alone, you need to make sure you have a plan that includes all the marketing tools and publicity programs available. Whether you are a publicity agency, a pr client, or a marketing company, you need to implement some […]

Publicity is Everywhere Series
I’ve mentioned Multi-Tasking earlier, but now I am going to tell you that unless pr clients and their public relations agencies are aware of the craze, you might fall behind in your market.
Let’s review the latest area of multi-tasking. Ever watch a teen at a computer? If not, this is a typical […]

Build your image with SEO’s
Traditional branding is something a company, a pr client or advertising agency will do that may include a corporate identity program, collateral materials, and possibly purchasing media.The media can be print (newspapers, magazines) or broadcast such as radio or TV.
Branding is the building of a name, a product or the overall […]

Can a web browser be safe?
We are always wondering who out in the Internet world is the villain. Almost every week we hear about a hacker breaking into a database, or some virus, or now the unsafe browsers that hackers are stealing your valuable information.
Just today, I read this article titled "New Flaw Hits Internet […]