Carson and Company

Use the SEO’s to get listed
There are thousands of new pages being indexed everyday. Your web site is just one of the millions being asked to get listed and hopefully on the top 10.
So how does a company find the right source to get the site listed on search engines like Google, or Yahoo, or […]

Publicity and Media Buying
We all know that publicity can generate good sales, and most of all establish a positive image/branding.
So why do so many advertisers, primarily the big companies, spend thousands on wasted media. Wasted media? Let me explain my definition of wasted media money.
We all know the publication industry makes money from its advertising. […]

Are you Multiplatform with your brand?
Branding a product or licensing a product can be a big step for any company. When developing a branding program for a pr client, or your own company, you might want to look at how your product branding, or company branding is marketed.
Today, we are seeing multiplatform branding by major […]

Twelve reasons to use RSS
RSS is here and you need to make this tool part of your business plan. Why?
If you need to ask, then maybe your company or pr agency is not ready to become a leader in your industry.
But if you are considering the advantages, I’ll give you about twelve reasons how RSS, […]

Improve your image with better emails
The old saying that "Timing is Everything" is true in advertising, publicity and now email marketing.
How do you get better responses to your emails? This is a question we are asked many times by our pr clients and advertising clients. The answer is to make sure your emails are timely. […]

Mass media and Online Media
When you take advantage of the tools you have for publicity and marketing you can extend the life of a pr campaign a lot longer. This in turn will get you more publicity for pr clients and increase your product or service awareness.
How do you integrate the two?
One example is to […]

Do you know the right person?
Sending out press releases or press kits to editors, publishers take more than addressing a label. You need to make sure the person receiving your media kit, or article is the right person.
Depending on the industry you are in, it can be a guessing game. And if you are sending […]

PR needs to watch this new media
We are in a fast moving world that sees changes on a daily basis. Once we learn of a new technology, or a new media like blogging, we are quickly discovering another media. This time it is "Viral Marketing’.
As usual this new form has been embraced and popular among […]

People Knowing People
Publicity is basically the networking of people. Whether they are reporters, publishers, editors or broadcasters, you need to communicate with people.
When your network grows among the media, the more people you meet, the better opportunities you have in getting the story published.
If you are a professional publicity agency, or a pr client, then […]

Photos can make a you look better
When you write a release, or better yet, an article to pitch to the media, it is a good idea to include photos.
Wow, what a great idea, bet this isn’t original! You’re right, but read further to learn what I mean about including photos.
Believe it or not, most pitches […]