Carson and Company

What to do with new publicity people
It doesn’t matter when or why you hired that "new" graduate into your pr department. What you need to do now is understand what you just did.
No, I’m not saying that was a mistake. I want to pass along a few pieces of advice that should help you better […]

How to use the Internet wisely
Writing a press release today is not the same as it was several years ago. The Internet has changed how we treat these releases and the words we use. Public Relations firms and pr clients have been quickly learning how to make a press release meet the demand of the […]

How do you start the conversation?
Professional publicity people know how to contact the media, know how to start a conversation and probably know what angle to present to the reporter. But do they really? Chances are these top publicity people get through the clutter by knowing the media on a personal basis. I don’t mean […]

The do’s and don’ts
The blog I wrote on "Publicity is your web site" is one of several parts to taking advantage of a web site as another pr tool.
An overstated word is "optimizing". Since I cannot think of a better word to describe this process, let’s start with these steps:

Optimize each page

Pr clients and businesses […]

Make Publicity Work For You
No matter how much you read about optimizing a web site, or how to design it for ease of navigation, we are always asked by clients how to improve their image via the Internet.
The best and most oblivious media is through your web site. Simple, yet companies tend to crowd everything […]

PR Clients need to deliver more
I have written several blogs and articles about involving the publicity departments with the marketing departments. Well is finally catching on. But only in few situations, usually when a company cannot meet its sales goals.
Public relations firms need to step-up to their pr clients and request meetings with the marketing […]

Publicity 101
How many times have you or a pr client tried to contact a customer about an important issue only to realize they are out of town? Wasted time? Maybe. More than that is the frustration of not reaching that person.
Now imagine a reporter, editor, or publisher trying to contact you, but you were unavailable. […]

Like an ad campaign, publicity needs consistency
So you ran a pr release last week, or was it last month? And maybe you had an article scheduled to be in a publication, but the editor, or reporter had to cancel, delaying the article for another month or two.
If this is how your publicity campaign sounds, then […]

Ask for help
If you have a unique product or a gimmick that needs to get publicity, think about asking for help. The kind of help in this case is not asking your publicity agency, or pr staff to do a lot, just have them send a press release to post that asks for publicity ideas […]

Know who is seeing you
We are constantly hearing how ad agencies use different tracking methods and use different resources to track the results of an ad campaign. This should also be part of a publicity campaign. All pr clients and publicity firms know that it is important to know how a campaign is doing, and […]