How do you start the conversation?
Professional publicity people know how to contact the media, know how to start a conversation and probably know what angle to present to the reporter. But do they really? Chances are these top publicity people get through the clutter by knowing the media on a personal basis. I don’t mean […]
The do’s and don’ts
The blog I wrote on "Publicity is your web site" is one of several parts to taking advantage of a web site as another pr tool.
An overstated word is "optimizing". Since I cannot think of a better word to describe this process, let’s start with these steps:
Optimize each page
Pr clients and businesses […]
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