What to do with new publicity people
It doesn’t matter when or why you hired that "new" graduate into your pr department. What you need to do now is understand what you just did.
No, I’m not saying that was a mistake. I want to pass along a few pieces of advice that should help you better […]
How to use the Internet wisely
Writing a press release today is not the same as it was several years ago. The Internet has changed how we treat these releases and the words we use. Public Relations firms and pr clients have been quickly learning how to make a press release meet the demand of the […]
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