Carson and Company

PR people need to watch closely this meida
It isn’t any surprise that a bunch of new words "Social Networking", "Active Worlds" and a host of others are becoming part of the Internet vocabulary. PR people and all publicity companies need to keep in touch with this explosion of how networking is gaining a lot of […]

It is time to review the publicity program
Pr clients and publicity agencies are guilty of developing Publicity Plans for the year and forget to review the activity and analyze the results at least every quarter.
We live in a fast paced world surrounded by constant changes in economy, products, businesses and jobs. Keeping this thought, it […]

Publicity is not generic
If you received a birthday gift from someone that said "to whom it may concern", or Occupant", you would probably dismiss the gift and be rather upset with the sender.
Well, if that were true, why would you send a publicity release, or a press kit and address a reporter in an email […]

Photos are important for publicity
Before you send out that press release or article to the editors or publishers of a magazine, make sure you analyze the photos. This means to make sure the photos are:

Not boring
Has a visual that is of interest
Captures the mood you want
Is creative

These are a few tips to consider when submitting […]

Good pr copy
We live in a fast paced world, not having enough time to read a good book or a complete article. Maybe that’s why blogs are popular, what do you think?
Ok, let’s look at how to get people, like editors, publishers, reporters and your audience to read your copy. It doesn’t matter if you […]

How to generate traffic
Sometimes it is difficult to explain to pr clients how to get more traffic to a company’s web site in these short blogs. The reason is that it takes more than just a few keywords or phrases embedded into the HTML codes. It requires a plan to get fully indexed and recognized […]