Carson and Company

How to write for the web
A friend asked me if there is a difference in writing techniques when creating brochures, press releases and web sites. You probably know that my answer was YES. I directed him to my blog a few days ago that addressed this issue. Then today, I saw an article that was […]

Medical account sees positive marketing
Not very often do we get the opportunity to shout and let the world know of our new accounts. But this was one we need to mention.
Regal Medical Group is a new company that offers the services to its doctors and patients’ bringing them health plans and government programs for better […]

Web Marketing and Publicity
What? You still think those people in the IT department are not part of the overall publicity program? If you cannot work with your web marketing staff, or outside source (if you don’t do this in-house), then you’re work on that publicity campaign can have little impact.
The word that still means success […]

Its all in the subject
Good publicity writers think the only way to get an email read is to give the facts. A copywriter believes it is how creative you are that gets people to read an email. So who is right? Both.
You need to put on the creative thinking cap when writing powerful emails that […]

How to keep your brand going strong
What makes a brand? It takes more than one sentence to answer this question. As well as it takes more than doing just one press release, or an article to create or build a brand. It takes an entire campaign that can last more than a few years to […]

The Media Will Listen If You Speak
We have already accepted that everyone wants to build traffic to his or her site. Publicity people want the media to visit the site. And the marketing/sales staff wants the site to sell more products. So what’s the answer? How about a talking head?
Sounds silly, but if you haven’t […]

How to get the word out!
Branding is still a hot issue with companies. And if you haven’t yet implemented a branding program, you should do it now. The Internet has helped launch many companies by building images of national and international brands. Publicity firms and pr clients should rethink the tools they use when spreading […]

Know what you are doing first
Everyone who builds a web site claims to know optimizing. The same is true about those small startups saying they can get you listed at the top of SE’s (Search Engines). How is this relating to publicity? Because “Publicity is Everywhere!” If you direct the media to your site, but […]

Behavorial Targeting
Another marketing tool for publicity is called "Behavioral Targeting"(BT). This term is in most respects new. It addresses how people are purchasing on the Internet.
If you have a publicity campaign and your pr client is selling a specific product to a selected market, then you need to know and learn about BT.
An author of […]

How to get productive in pr
I am sure that the word "optimize" is overused, over said, and most likely is more than overdue. How can it be overdue? When it relates to publicity. Such things as press releases, or articles for the media all should be optimized for maximum exposure.
The Internet has re-born how we […]