Get the most from all your media
It’s time to tear down all those walls in the office that keep departments separate. For example, let the IT people, or web people work with the publicity staff. If you source out any of these to a pr firm, or agency then have a meeting where they can […]
Good structure makes a difference
Not all press releases written by professional publicity people or pr clients follow the standard rules for press release structure. This can affect the chances of your release being read, or even published.
Remember, reporters and publishers all have a lot to do, and looking over hundreds of releases a week requires […]
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