Know what you are doing first
Everyone who builds a web site claims to know optimizing. The same is true about those small startups saying they can get you listed at the top of SE’s (Search Engines). How is this relating to publicity? Because “Publicity is Everywhere!” If you direct the media to your site, but […]
Behavorial Targeting
Another marketing tool for publicity is called "Behavioral Targeting"(BT). This term is in most respects new. It addresses how people are purchasing on the Internet.
If you have a publicity campaign and your pr client is selling a specific product to a selected market, then you need to know and learn about BT.
An author of […]
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