Carson and Company

Keep a daily blog and publicity will increase
If you are interested in getting more visible, then you need to add a blog site to your publicity campaign. It is true that most anyone in your company can probably write the blogs on a daily basis, but it is the use of the correct wording and […]

One is a series
Email marketing isn’t new, but how we use this tool for marketing, shows that it is now making positive advances in using email for publicity. To make any publicity campaign successful you need to make sure that all your options of marketing tools and resources are in place. This is not saying […]

One in a series for publicity
Not everyone can be a great presenter, or speaker. But anyone can learn the skills required to improve your presentation to the media.
When you are arranging for an interview for your pr client, you need know how to present and pitch the story to a specific media. This is one […]

One in a series for publicity tips
Knowing how to write a press release, or an article for publication is in itself a talent, a skill. But do you know how to communicate your pr client to the media? Oh yeah, that’s right, you’re a pr professional, so how can you not know! Well, don’t be […]

One in a series
Publicity can be taught in school. It can also be learned being an intern at a publicity firm. What we are now facing are "poor" publicity skills.
I am not referring to the vocabulary or grammar that is used when you are communicating. Those are called the hard skills, like math. These are […]

Get the most from all your media
It’s time to tear down all those walls in the office that keep departments separate. For example, let the IT people, or web people work with the publicity staff. If you source out any of these to a pr firm, or agency then have a meeting where they can […]

Good structure makes a difference
Not all press releases written by professional publicity people or pr clients follow the standard rules for press release structure. This can affect the chances of your release being read, or even published.
Remember, reporters and publishers all have a lot to do, and looking over hundreds of releases a week requires […]

Using the tools can help a publicity campaign
Most public relations service companies use e-mail to disburse the press releases or to send a mass mailing announcing a newsworthy event.
As with all mass mailings, publicity can become a victim of too much mail that it gets trashed. Sending out a mass blast e-mail may not always […]

Publicity is everywhere series
The term "tagging" is now part of the Internet culture. No longer is it reserved for the graffiti on walls or buildings that we see everyday.
This type of tagging is more accepted. Just like the graffiti taggers are sending a message, the Internet tagging craze is how we title messages. It can […]