Carson and Company

Getting visual with publicity
The popular term in today’s marketing on the web is Viral. This is becoming a hot subject as well as a new marketing tool that advertisers, not all, are embracing. Getting in on a new technology is sometimes a good thing. But not knowing how it will fair out can be risky […]

Where do you start?
In order to build a successful branding program for a company name, or a product requires several steps. To begin, you need to make sure you have a plan in place.
Branding is more than plastering your name on ads, flyers, or on your web site. It is more than running a bunch […]

Basic but important
It seems that publicity firms, pr people and some publicity professionals fear calling the media unless they have something to give to them, like a story.
I’m not saying to just call them and talk about the weather. I feel that publicity people need to contact the press more often to know what they […]

Keep an updated list of the reporters
Every time you write a press release for you pr clients, you need to make sure you already have a media list formulated. A mistake is to send each release to every media on your Rolodex listing. That doesn’t help get your company or pr client noticed.
By targeting specific […]

Start with your web site
Everyone knows that journalists are constantly on tight deadlines. In order for them to do a good job, they need to get the information fast and easily.
Your web site should have a pressroom that showcases all the releases, media fact sheet, personnel profiles, among other important media information. Your online pressroom […]

Get Your Releases Noticed
Publicity writing can be a challenge when you are trying to write several press releases for the same client without repeating the same phrases that we all tend to use in our writing styles.
So what is the answer to this writing pattern? Try using a keyword search tool.
The Internet has opened up […]