Carson and Company

Get Visitors To trust You
Sounds like a great idea to get visitors to trust you and your company, right? Not as easy as you might think. But when you see the list to getting trust, you will think, "hey, I already know this stuff". If so, then why haven’t you incorporated that into your publicity […]

Building Brand Identity
Sometimes as Brand Builders and Marketing Professionals we have a difficult time in explaining to pr clients what branding is all about.
Too often, pr clients and other companies think branding is flashing your logo or company name over everything in sight. That WILL get you noticed, but it isn’t branding. Not really.
Think of […]

It’s not graffiti anymore, it’s pr
When you first hear or read the word TAGGING, you probably think of taggers who do graffiti on the walls. Well, think publicity and then think Internet, now you’re getting closer to tagging in today’s terms.It is the linking of web sites. This old term is what describes how we […]

YouTube and Google
Google likes being in the news and takes a lot of chances. But that is one of their marketing strategies, to keep in front of the computer user public.
I have read many articles lately about the purchase of YouTube by Google. Some good, some are not.
One interesting viewpoint was by Bill Wise […]

Media can also be part of your traffic
Companies are always trying to justify the amount of traffic they get to their web site. And too often, CEO’s blame the lack of sales to the web site and that the amount of traffic is not being converted, so therefore, they cancel the web marketing or the […]

Make your web site a publicity magnet
Do you currently have a web site? Is it attracting clients? What about the media?If you are ready to launch a new web site, or about to modify your existing site, you need to do these things first!What I am about to explain, is based on your site being […]