Carson and Company

Search is getting more defined
The search engine battle continues as the leader, Google, unleashes another big step in maintaining its loyal users. This time it is with Google News Archives.
Last week Google launched a "timeline" functionality to help users see rankings by date of publication; some show dates going back to the 1800’s.
To test this […]

Ignoring this media can hurt your company with negative publicity
A good article by another blog writer discusses the area of "social blogs". I have mentioned this as well, trying to wake up the Business Community that this new media is not going away. Instead, it is building.
If handled properly, you can monitor these social blogs […]

Publicity is Everywhere series
As we enter the end of this year, I want to make sure that many of you are taking advantage of the web site your company, or pr client has. If you haven’t checked your site lately, within the past 6 weeks, then it’s time to take another look.
This time you need […]

How important is PR in your company?
To create a press release, an article or even a web site, requires writing. This in turn means knowing the right words to use.
If a company is concerned about getting favorable publicity, then you better make sure the words you have your pr agency, or in-house pr staff write, […]

PR Clients need to look at their web site for media attention and traffic
Publicity, publicity! All you want is some FREE pr, but your pr agency is just not getting the job done–as least you don’t feel they are.If you want to get attention, then consider using your web site. This can be a powerful […]

SEO’s Conference says change is happening
It was long when I told you that the next major area of Internet Search was going to be in the "social search’. This was recently discussed as being true at  "The Search Evolution: How Social Search is Changing All the Rules" conference in New York.
A lot was mentioned on […]

These two can be powerful when used properly
If you are a pr client, or a publicity agency, you know the power of pr. But have you combined any of that power with your web site? Probably not. Beacuse most publicity experts and pr clients think these two should stay separate in different departments. If that […]

Get creative and break out of the publicity box
Whether you are a pr client or a publicity agency looking for a new slant on an article, try re-thinking how you approach a topic or subject.
We all tend to get into this hole of doing the same type od releases, articles for pr clients. Everyone wants […]

Supplemental Results, are they good or bad?
The battle continues at the big Search Engine Wars to see who is the biggest and strongest. In this battle it always seems that the loosers are the webmasters and ultimately the pr clients, manufacturing clients, and any company that has a web site.
The term: Supplemental Results, is something […]

We Get Clients Noticed
We are very pleased to annouce that our company has recently added a new client, Extreme Karting. The industry of go-kart racing has matured over the past few years as the sport has attracted all ages.
Today the sport is known as the premier driving experience for those who want to continue their […]