Carson and Company

It’s Good PR when done correctly
Are you caught up in trying to get higher rankings with search engines? Have you found the secret? Did you or are you hiring SEO professionals to get to the top?
If you are a pr client or a publicity agency, look no more. The secret to higher rankings is not […]

RSS is still a powerful marketing tool, check it out
There are many ways pr clients and publicity agencies can extend the reach into markets and drive traffic to their sites. By using RSS Feeds you can distribute time-sensitive information. And if done correctly, you can control how consumers find you and land on specific pages […]

Create a good RSS Feed to get more attention and recognition
By now everyone is realizing the power of online marketing. Although our agency has been doing this for over five years, I am now seeing publicity agencies, pr clients and the traditional media getting more involved with the Internet.
We know that blogging has helped jump […]

As a PR Client you need to follow the rules
Publicity agencies and pr clients sometimes loose sight of how to write a press release for the media.
When you submit a release to a publisher, editor, or a freelance writer, it is important to follow the basic rules when writing "newsworthy" releases.
All releases should follow these […]

Too many cooks spoil the pot!
Every 15 to 20 years companies go through this cycle of hiring "specialists" to do the different functions for their marketing of products and services.
This can cause a juggling problem. For example, if you have a PR Agency, an Advertising Agency, then an Internet Marketing Agency, plus another company that […]