Carson and Company

To achieve any publicity exposure you need to have something that is more than unique, and more than newsworthy, right? Well, that’s all we hear from the media. If it isn’t newsy, or has a great angle to it, or national in scope, your press release for that pr client just might not get much […]

Publicity in Orange County doesn’t really get as much recognition for those pr agencies, pr clients as it should. For example, we recently were awarded the complete publicity, marketing and advertising for Azzurro Wheels based in St Charles, Illinois. The company, not being a major consumer product, makes Publicity in Orange County for our company […]

Different terms that basically mean the same thing. You need to know how to use Business Marketing correctly in order to gain the benefits!
It is always easy to blame someone else, or another department when a marketing or pr campaign doesn’t generate the results. Marketing will blame PR. PR will blame Marketing, and if that […]

No longer do the words “social media” mean to go to a media party to meet the publishers, editors, reporters, writers from the press. It now describes how you work the Internet to gain maximum media exposure.
In order to maximize your social media on the Internet, you need to learn how to Optimize your social […]

Everyone wants to be a writer, but the task of producing a company newsletter is something no one wants to undertake.
Is your company producing a quarterly, or monthly newsletter? Is it available on your web site? Do you feel writing a newsletter is a waste of time? Do you have anyone in the company that […]

It is the effectiveness to develop a plan that will grow, or increase a company’s revenue. Simple, right?
Not sure what this means? That’s ok, because every marketing expert and every marketing consultant will define marketing strategies in their own words. It still remains the same. Marketing Strategies are the campaign elements you create then implement […]

A lot of companies are offering solutions to increase web traffic, but which one is right for your company?
Today all companies need to have a web site presence. Not just a single page, but someting that is attractive, informative and entertaining. But that alone isn’t going to bring you customers. What you need to do […]

It seems that some people still think that only sex, or young women make ads more appealing, what do you think?
I read an article in 101PublicRelations.com that expressed the readers”shock” when he saw an auto ad for a Ford Mustang showing a father and son in a dark parking lot. Then it shows the son […]