Carson and Company

Direct marketing should be more than mailing a letter, or postcard to perspective customers. We were recently chosen by the Senior Outreach Network (SON) to help them communicate their services to those reaching Medicare age. In this confusing society of medical terms and how to get the benefits, it is good to see that someone […]

Many of you still do not see the power in blogging. It can be one of the best pr marketing strategies you can use. For businesses, it is the best source to get the word out as well as get your company’s web site rank higher. If you feel that there are too many blog […]

Direct mail is a very competitive. And if you are selling a service, a direct mail campaign needs to stand out and be compelling. You can do traditional mailings using a fancy postcard, or a letter. That is one way, but it will get lost with all the other mailers. If you hire a publicity […]

Building a brand takes a well planned and coordinated effort by the publicity agency, the pr clients and in most cases the marketing department who develops the pr marketing strategies. But when you need to re-establish a name, that can become a different challenge.
Recently we were contracted to help market the Laura Scudder’s brand. Many […]

Another great topic is newsletters. They are excellent communicators to keep potential pr clients and customers aware of the products and services offered.
It doesn’t matter if you are a national pr client, or local publicity Orange County agency, newsletters should be included in your web marketing campaign. Newsletters need to be on-going, just like […]

All pr agencies, whether local in Orange County or national will tell you that one of the best ways to gain publicity and become recognized as an expert is to be a guest speaker.
For example if you are interested in finance, investing or retirement programs, or need legal guidance, you always look to the “speaker” […]

This topic can never get enough attention. The problem with web marketing, or pr marketing strategies, there are too many books, sources and people offering information and you just cannot absorb all that great stuff.
Sometimes we need to go outside for web marketing help. Even PR Clients ask us to do their web marketing knowing […]

After your company has developed an eCommerce web site, you now need to attract people. Not an easy task. You probably learned the hard way, the web company you contracted doesn’t do optimizing, or web marketing. And you spent all the budget to get a great looking site. Or worse yet, you hired what you […]

If you are reading this blog, then you probably have a web site. Whether you are a pr client, a pr agency, a local public relations agency in Orange County or a national company, you need to know these marketing strategies.
All companies want visitors to their site, but how many are converted to sales, buying […]

Not all companies feel they are ready to sell to everyone who uses the Internet. The thought of someone purchasing a product that is 3,000 miles away from your pr client might be scary for some companies. Even if you are a local Orange County company, or a local Publicity Orange County company, you can […]