Carson and Company

The goals for any pr client is to get local publicity first, then get as much pr attention as you can later. Why is that important? Because without achieving local recognition, you allow any competitor to take control of your back yard. So what are the secrets to getting local publicity? For example, if you […]

Wow, stop the presses, finally the marketing B2B people are discovering something new…Web 2.0! Well, not to make these slow learners feel bad, but Web 2.0 has been around awhile. It just seems funny how this is big news in publications like BtoB magazine. I like the publication; they are only telling what is happening […]

Unless you have the time and the millions of dollars to spend, it is not overnight success that builds a brand to become a superbrand. When you hear or see the logos for Starbuck’s, and companies like Google, or exotic cars like Lamborghini you immediately have an image in your mind. So how did these […]

I saw an article in Brandweek, as well as in other major newspapers that pitched the greatness of Chrysler offering “Lifetime” warranty for their power train to their vehicles. This sounds great, doesn’t it? Or is this a PR Marketing Strategy or a PR Promotion so that the lagging manufacturer can show consumers they are […]

If you already have a well designed web site and structure but the site still doesn’t get a lot of traffic, you probably have not optimized the site and ignored doing any web marketing. The word “optimize” is so overused that most companies ignore it when heard. Why? Probably due to the fact it has […]