Wow, stop the presses, finally the marketing B2B people are discovering something new…Web 2.0! Well, not to make these slow learners feel bad, but Web 2.0 has been around awhile. It just seems funny how this is big news in publications like BtoB magazine. I like the publication; they are only telling what is happening […]
Unless you have the time and the millions of dollars to spend, it is not overnight success that builds a brand to become a superbrand. When you hear or see the logos for Starbuck’s, and companies like Google, or exotic cars like Lamborghini you immediately have an image in your mind. So how did these […]
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