Carson and Company

Social media is not a fad. It keeps growing and now savvy marketers can target specific age groups and genders.

If you are a local pr client that does Publicity locally in Orange County, or a national company, marketers can now reach their target age customers with social media. It used to be restricted to the […]

The Internet is constantly moving fast forward, and your pr marketing strategies need to keep the pace.
If you are an aggressive pr client, or publicity professional, then you are probably a savvy Internet person that knows the power it offers. But are you aware of social media? Do you understand how to use this media? […]

Search Engine Marketing is both an art and full time business. Knowing what makes them angry can help any pr client avoid being tossed off the list.
If you are a pr client, or an ad agency, or better yet, a web design company, make sure you know the rules of good web development and understand […]

Be sure the pr marketing strategies for your company includes promotional events. It can be an excellent media for building a company’s brand.
You can develop a local publicity event that can be as effective as a national campaign.
Our pr client, Extreme Karting, held their first promotional event at K-1 Speed in Irvine, California. It was […]

This publicity program should not be restricted to local areas, such as Orange County.

Sometimes pr clients, advertising agencies, and publicity firms are too busy developing campaigns to lure new customers than using the resources at hand. The best new business approach is to establish a strong referral program.
If you have a multi-million dollar advertising and […]

This is another “Publicity Is Everywhere” series.

Why is search engine marketing (SEM) so popular? Because without it, a pr clients web site cannot compete with all the other Internet eCommerce web sites. Whether you have a traditional brick and mortar store and a web site presence, pr clients need to implement a search engine marketing […]

Is your publicity or ad campaign for your pr client reaching the millennial generation?

If you don’t know who this group is, here is a definition I found on a Florida University site. It reads: “Millennial is the first generation to grow up with computers at home. Sometimes called Generation Y, Millennial generation experienced high pressure […]

Everyone wants a successful web site. But if you build one without a pr marketing strategy plan that includes web marketing and optimization, they won’t come!

Many factors determine if a web site is search engine friendly. For example, optimizing meta tags, title pages, text in the body of the site (each page is important), the […]

Optimizing a web site is not for amateurs. If you are not versed in how SEO’s view keywords in a web site, then it is time to call a professional web marketing company, like Carson Marketing, Inc.
Web site optimization is an art. It requires careful research and placement as well as modification to a web […]

Learn how to create an effective email campaign.

Advertising agencies and publicity firms do not understand fully how to help pr clients with their email marketing. That’s because they have not taken the time to learn the new rules of cyber marketing. Anyone can send an email. And yes, I am sure you get a lot […]