Carson and Company

Few CEO’s, and presidents will admit that they get sidetracked when growing their company. This can cause negative branding as well as losses. Usually a weak pr marketing strategy or none is in place when this happens.
What is the answer? Keep the focus on your core products and services that are offered. As companies grow, […]

PR Clients can get bad Publicity, or Good Publicity. Which one is best for your company’s public relations?

To get a better understanding, you need to first know how to react to publicity exposure. Whether you are the pr client who is getting bad publicity, or good publicity, you must have a plan that has positive […]

Build a solid database for reporters and other media
Do you have a customized media list to distribute your press releases? Are you using a public relations agency, or do you submit your press releases through a PR distribution service?
It doesn’t matter what method you use, what matters is your publicity release or article reaches the […]

Another “Publicity is Everywhere Series”
Starting a new business can be difficult and sometimes very challenging when you are in a “me-too” industry. What if you started a unique business and got a lot of free publicity. Was the business started because of a need, or because it could generate a lot of publicity? Let me […]

Publicity is Everywhere Series- “Follow-ups”
Almost all companies, including PR Clients, advertising agencies and  major manufacturers do not make follow-up calls to exisitng customers. Why? Because sales people are too busy making calls to “potential”, or new customers. Usually it is considered a sure account when a customer is already buying from your company.
That type of […]

To get into this elite club you need to earn a gross of at least $14 billion. Just ask Nike, who this year is rated number 499 with a total revenue of $14,954,000,000 (that’s billion dollars).

Ok, so it might not be in your near future to be on the list, but if you don’t set […]