Carson and Company

Are you aware that each email a company sends to prospects or clients builds their reputation, good or bad? Did you know that email marketing could create positive or negative publicity?
Publicity is everywhere! I keep telling my pr clients and all publicity people that sending emails builds a company’s brand and image. If you typically […]

This is a second part to the Understanding Web 2.0 series.

You may not always agree with the different perspectives, or the tips given about how to better make use of Web 2.0, but at least I feel this is giving your mind the opportunity to see a different side.
Make sure you review the first series […]

It may have taken more time for the mainstream media to learn that blogging and the people behind the words are here to stay. The impact this social group has is proven its staying power this week when the LA Times article titled “Newspapers, bloggers now engage on same page”. Even though this is in […]

The “social media” network is neither a trend nor a fad. It is real and it is changing how businesses think their pr marketing strategies.
Businesses have changed their approach on marketing as new technologies emerge. Look at radio and television. It made marketers, pr clients; all change how to reach their audience from traditional print […]

Companies still think that publicity is only for those large companies, or pr clients that have offices all across the country. No True!
The size of your company should not be a factor in developing a pr marketing strategy. What you need to understand is that publicity when implemented correctly, can actually help any size company […]

A retail store, Beauty Source, recognizes the need to have an eCommerce web site in addition to their retail outlets. Why? Because consumer activity of eCommerce is still growing and the need to keep customers is greater today than it was just four years ago.
Web marketing is no longer for the part-time designer, or artist. […]

I am constantly being asked to give more information about this growing Internet media called “social media”. To help further understand the power this new media offers you need to read my other articles on social media and also this article. Then maybe you will get a better perspective why your pr client needs to […]