If you are a pr client, or an ad agency, or even a publicity person, these tips can help you organize yourself to create a solid publicity plan. Although these may seem basic, they are the key essentials for any publicity plan.
For PR Clients, you need to have your key personnel in the marketing and […]
“Do a press release on the expansion of our company, and another on the new products we offer”. If this is what you think is a pr marketing strategy then get ready”to-fail”.
The reason to do press releases is to enhance an already existing publicity campaign. Just as a pr client would not produce one item […]
It is now a new year, yet I see pr clients, manufacturers, and companies still submitting press releases that are written for them, not for the media.
It is not rocket science, but it does take a flare and talent to write a press release that the media will publish. A few common mistakes when writing […]
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