Carson and Company

When developing your pr marketing strategy for your web site, ask yourself, is buying my branded name as a keyword important?
We recently had this asked by one of our pr clients. The answer isn’t a simple yes, or no. You might think, wait, my product or company name is important, how can you say it […]

Writing a press release is much different than writing an article, or a script, or copy for an ad or brochure. A press release should be written to a specific audience, or market. If you are a PR Client, then make sure that your in-house pr department or your publicity agency understands the importance of […]

This is a topic that can always be spoken about. Mainly because most pr clients, advertisers, and publicity agencies do not fully understand how to create a branding campaign, or build a brand product.
It starts with a plan. A Marketing Plan would be best. Inside the plan should be the different marketing strategies that outline […]

Web designers and Webmasters already know how important Meta tags are, or can be, but are they really being used anymore? I worked with a pr client to help them promote their web site. In doing this, we had to re-educate them about the use or non-use of Meta tags.
It seems like this term has […]

The old way to identify a pr marketing strategy or media profile was to check the TV programs, or the radio station and place your ad accordingly to the age, and type of people you wanted to reach. That is what the media rep would tell you. This was also true for print media. But […]

WHERE DO YOU START?
If you have never written a marketing plan, then you can use this as a basis to begin. I urge you to work with a professional marketing individual to help implement the marketing plan if you do not have anyone in your company with the knowledge and experience.
I talked about creating a […]