Carson and Company

Advertising agencies and publicity professionals use different advertising marketing strategies to promote a pr clients products or services. Do you know what marketing strategies are being developed for your company? If you are not sure, then use this information as a guide to get a better understanding of what marketing strategies are about.
First, if you […]

It seems like everyone is writing something. Either in a blog, or a social media site, personal web sites, and of course business newsletters. Does this mean that companies, or businesses should not have a newsletter because there is too much to read? Simple answer-NO. Whether you are a pr client, a local publicity agency […]

With all the hype and interest of the Internet, you would think it has the lion share of media dollars. Instead it seems that pr clients, media buyers, and pr marketing strategies are still embracing old habits of media—broadcast (TV and radio).
It surprised me a little since I see a lot of pr clients, as […]

It is hard to believe that a year ago I made a presentation to the California Community Colleges on  “Job Behavior” as the first soft skills lesson. This year our company produced another lesson on Power Listening. Although many people, including pr clients, ad agencies, even many publicity professionals think this isn’t that important, or […]