Carson and Company

More and more major corporations are hiring staff bloggers, now being titled Chief Bloggers. This is proof that blogging is making a serious impact on corporations as well as small to mid-size companies.
No longer considered a trend but now part of the business daily activity, business blogging is a mainstay for pr clients as well […]

With all the activity and “publicity” that business blogging has received this past year, pr clients, and publicity professionals are clamoring to get a blog site for themselves and companies. Is having a business blog the best choice or just a publicity campaign the way to go?

Good question, but there isn’t one answer. First you […]

When creating a pr marketing strategy for an email campaign, you want to make sure it is delivered. That can be a problem if you are not using proper email best business practices.
No matter the type of email campaign, or the size of your list, you should follow the best business practices and strategies. One […]

If you are like a lot of media research people, or a publicity professional who is always trying to find useful web sites for your pr marketing strategy project, I have something of great value. First, realize the Internet is pack full of information that makes it difficult to find what you are looking for. […]

People are asking me to help define or give them examples of what is a business blog. When I wrote the previous “Business Blogging is Great PR” blog, I figured by now most pr clients and publicity professionals as well as advertising agencies know the difference between a personal blog site and a company or […]

If you are still wondering how to get your company, or pr client noticed, then look at Business Blogging. It is one of the strongest pr marketing strategies you can implement. It takes some work, but the rewards are great. First you need to realize that just having a blog site isn’t going to make […]