Carson and Company

I’m sure all of you know what a “tagline” is, right? Well, if you are not sure, then visit Wikipedia for their true definition.
A good tagline is one that is used with a company name, or logo. PR Clients are constantly searching for the right tagline that meets their philosophy, or helps set them apart […]

Are professional publicity firms and their staff really using social networks for their pr clients? Or are the pr clients telling their publicity professionals and pr agencies to look into getting more involved with social networking. If you are a publicity professional, you will say yes. Ask a pr client, and you might get a […]

Do you have a pr marketing strategy that is ready to include social media?
We hear a lot about social media and all the new web sites that are popping up to get in the action. Now it seems that AOL, the 4th popular search engine, is gearing up to show it is part of this […]

Your pr marketing strategy should include a series of press releases each month. So what is the total number of press releases to send per month? We recommend at least three per month. You don’t want to issue the same release every other week, but rather find a new angle, or create new releases each […]