Carson and Company

If you don’t have a web site marketing strategy, then it’s time to sit down and write one. You can’t do affordable web site marketing without a pr marketing strategy plan. To help you get started, let me provide you these tips.
1- Is Your Web Site Google Friendly? Since Google is the grandaddy of search […]

There can never be enough said about writing a good press release.
Most pr clients, pr agencies, and publicity professionals try to overwrite press releases. By that I mean, they want to produce dozens of press releases to justify their existence and their fees. Without a series of press releases, most publicity professionals, and pr agencies […]

You can surf the web all day and find article after article about B2B web marketing. Only a few will explain how to combine that with the power of your publicity marketing campaign.
Let me give you some of that inside scoop.
YOUR SITE
B2B web marketing needs to begin within the “core” structure of a company’s web […]

If you are a pr client, or have an eCommerce web site, is it getting traffic? Is the traffic converting to sales, or leads for your business? Is your site listed on the first page of Google, or Yahoo? Do you know the Page Rank?
These are important questions, and you as a pr client, or […]

Every marketer, and publicity professional wants to keep update with the newest tools to help their pr clients, whether being a local publicity client in Orange County, to a national pr client, get the best publicity campaign available. Well, another new tool from Google can help. It is not a submission for releases, but instead […]

Here we go again! Another attempt at social media, but this time it is one of the giant Internet companies, Yahoo. It is not well known, but Yahoo did an attempt at social media called Mash. It “crashed and failed” on September 29, 2008. This shows you that just because you have a fat piggy […]

It is no surprise that one of the most effective methods is to have a solid pr marketing strategy that consists of published press releases. I am not saying this because I am a publicity professional and use publicity to promote my pr clients web sites as well as their products and services. On the […]

I guess I’m on a web marketing kick. My last blog told you about web marketing and how to optimize a pr clients site for Google. Well, I want to now tell you how publicity can be part of your web marketing campaign.
First you need to realize that web marketing is not a once-in-a-while job. […]

Every web marketing person uses the grand daddy, Google, as their guide to making web site pages rank high. So what is all this noise about PageRank, and why is Google the pacesetter? Because in just a few years, Google has set the path and standards for page ranking. To better understand how page ranking […]