Your publicity campaign should include local publicity media. This could be an Orange County publicity campaign, or a local media publication, such as the LA or OC Business Journals. Some local publicity is targeted to a specific audience, such as Children’s Resource Directory, which goes to all the Orange County outlets. It’s designed to help […]
Part of a publicity campaign includes someone to be appointed as the company spokesperson. Most pr clients do not take this seriously. By that I mean, pr clients think the media, or reporters should only call them when they are available. This is the first rule in What NOT to do! Make sure your pr […]
Sometimes we write like we talk. This is becoming a problem with press releases, articles and how we write emails. Even savvy publicity writers who write for pr clients, or publicity professionals will usually fail once in awhile with grammar in their releases.
You may not think it is important, but editors, reporters write and read […]
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