Carson and Company

You can no longer depend on the traditional methods alone to market your products or services. To have a web site is a move in the right direction. The site alone cannot be your only window into the world of the Internet. Your PR Marketing Strategy needs to include updates to your site, as well […]

As I said just a few weeks ago, the way we communicate today (a few weeks ago) may change soon. If you haven’t already heard, Google is introducing the next generation of how we use email. It’s called Google WAVE. It’s time to get your pr marketing strategy campaign ready for a new form of […]

It’s great to see when competition helps to change the Internet landscape. Since Twitter became an overnight smash, the big SEO’s like Google, and Yahoo are now learning their “searches” need to be more targeted. This is good news when developing pr marketing strategies, or a marketing and advertising plan. Have you checked out some […]

Just when the advertisng community thinks their pr clients have a good pr marketing strategy, it gets hit  with this comment: “Center Store Is Back!“. That’s a statement by a research company about the retail food stores that the center area is now becoming good prime advertising, again.
Wow, didn’t these bright people notice this […]

Unlike a couple of years ago, today there are dozens of different social networks to choose from. So how do you know which ones will work for your business? Do you create a Facebook page, or a MySpace page, or do you jump on the Twitter circuit? What about all those other social networks like […]

In this tough economy it is necessary to keep your potential customers at your site and convert them to buyers. This pr marketing strategy is a must for you to have a successful eCommerce web site. So how do you do this? It all begins with Optimization. Yes, that word keeps popping up, but this […]

Whenever you can use a top name to endorse your product/service that is associated within the industry your pr client serves, then do it! That’s exactly what we did. When planning our pr marketing strategy rather than hire a spokesperson like an athlete, or movie star, we choose to have one of the nations recognized […]

If you guessed eMail, you’re wrong, well, almost wrong. Email has become very popular because it is easy to create, and costs a lot less than traditional direct mail. But are you sacrificing cost for conversions? Are you willing to listen, or be open minded to the fact that your pr marketing strategy should now […]

Carson Marketing, Inc. was recently selected by Encryption Solutions, Inc (a pr client) to develop a user-friendly web site for their B2Consumer campaign. As part of the overall pr marketing strategy, we began the branding campaign with the design of the logo for the name SkyLOCK. Then we created the web site. The pr marketing […]

Some say yes, while those not sure sit and wait to see what happens over the next couple of years. If your pr marketing strategies are not current to include this trend then you might just be that pr client who fades into the darkness of cyberspace.
It’s amazing how the advertising industry is running scared […]