Carson and Company

Web sites are more than places to buy electronic products, or collect information about a company. All industries, including the medical field, understand how important it is to have a visible image on the Internet as part of their pr marketing strategies.
Recently our company, Carson Marketing, Inc., was contracted to design a web site for […]

Are professional publicity firms and their staff really using social networks for their pr clients? Or are the pr clients telling their publicity professionals and pr agencies to look into getting more involved with social networking. If you are a publicity professional, you will say yes. Ask a pr client, and you might get a […]

Do you have a pr marketing strategy that is ready to include social media?
We hear a lot about social media and all the new web sites that are popping up to get in the action. Now it seems that AOL, the 4th popular search engine, is gearing up to show it is part of this […]

Your pr marketing strategy should include a series of press releases each month. So what is the total number of press releases to send per month? We recommend at least three per month. You don’t want to issue the same release every other week, but rather find a new angle, or create new releases each […]

With all the activity and “publicity” that business blogging has received this past year, pr clients, and publicity professionals are clamoring to get a blog site for themselves and companies. Is having a business blog the best choice or just a publicity campaign the way to go?

Good question, but there isn’t one answer. First you […]

When creating a pr marketing strategy for an email campaign, you want to make sure it is delivered. That can be a problem if you are not using proper email best business practices.
No matter the type of email campaign, or the size of your list, you should follow the best business practices and strategies. One […]

If you are still wondering how to get your company, or pr client noticed, then look at Business Blogging. It is one of the strongest pr marketing strategies you can implement. It takes some work, but the rewards are great. First you need to realize that just having a blog site isn’t going to make […]

Advertising agencies and publicity professionals use different advertising marketing strategies to promote a pr clients products or services. Do you know what marketing strategies are being developed for your company? If you are not sure, then use this information as a guide to get a better understanding of what marketing strategies are about.
First, if you […]

When developing your pr marketing strategy for your web site, ask yourself, is buying my branded name as a keyword important?
We recently had this asked by one of our pr clients. The answer isn’t a simple yes, or no. You might think, wait, my product or company name is important, how can you say it […]

This is a topic that can always be spoken about. Mainly because most pr clients, advertisers, and publicity agencies do not fully understand how to create a branding campaign, or build a brand product.
It starts with a plan. A Marketing Plan would be best. Inside the plan should be the different marketing strategies that outline […]