Carson and Company

When developing your pr marketing strategy for your web site, ask yourself, is buying my branded name as a keyword important?
We recently had this asked by one of our pr clients. The answer isn’t a simple yes, or no. You might think, wait, my product or company name is important, how can you say it […]

This is a topic that can always be spoken about. Mainly because most pr clients, advertisers, and publicity agencies do not fully understand how to create a branding campaign, or build a brand product.
It starts with a plan. A Marketing Plan would be best. Inside the plan should be the different marketing strategies that outline […]

The old way to identify a pr marketing strategy or media profile was to check the TV programs, or the radio station and place your ad accordingly to the age, and type of people you wanted to reach. That is what the media rep would tell you. This was also true for print media. But […]

WHERE DO YOU START?
If you have never written a marketing plan, then you can use this as a basis to begin. I urge you to work with a professional marketing individual to help implement the marketing plan if you do not have anyone in your company with the knowledge and experience.
I talked about creating a […]

“Do a press release on the expansion of our company, and another on the new products we offer”. If this is what you think is a pr marketing strategy then get ready”to-fail”.
The reason to do press releases is to enhance an already existing publicity campaign. Just as a pr client would not produce one item […]

When a PR Client asks us to develop a marketing plan, we begin by understanding their core business.
That may sound obvious, but in the life of B2B clients, and B2 Consumers, it is the main ingredient that is put aside as to say, “we know what we do”. Not always, because as a company matures, […]

This is a second part to the Understanding Web 2.0 series.

You may not always agree with the different perspectives, or the tips given about how to better make use of Web 2.0, but at least I feel this is giving your mind the opportunity to see a different side.
Make sure you review the first series […]

The “social media” network is neither a trend nor a fad. It is real and it is changing how businesses think their pr marketing strategies.
Businesses have changed their approach on marketing as new technologies emerge. Look at radio and television. It made marketers, pr clients; all change how to reach their audience from traditional print […]

Companies still think that publicity is only for those large companies, or pr clients that have offices all across the country. No True!
The size of your company should not be a factor in developing a pr marketing strategy. What you need to understand is that publicity when implemented correctly, can actually help any size company […]

The Internet is constantly moving fast forward, and your pr marketing strategies need to keep the pace.
If you are an aggressive pr client, or publicity professional, then you are probably a savvy Internet person that knows the power it offers. But are you aware of social media? Do you understand how to use this media? […]