Carson and Company

It’s great to see when competition helps to change the Internet landscape. Since Twitter became an overnight smash, the big SEO’s like Google, and Yahoo are now learning their “searches” need to be more targeted. This is good news when developing pr marketing strategies, or a marketing and advertising plan. Have you checked out some […]

Just when the advertisng community thinks their pr clients have a good pr marketing strategy, it gets hit  with this comment: “Center Store Is Back!“. That’s a statement by a research company about the retail food stores that the center area is now becoming good prime advertising, again.
Wow, didn’t these bright people notice this […]

Unlike a couple of years ago, today there are dozens of different social networks to choose from. So how do you know which ones will work for your business? Do you create a Facebook page, or a MySpace page, or do you jump on the Twitter circuit? What about all those other social networks like […]

In this tough economy it is necessary to keep your potential customers at your site and convert them to buyers. This pr marketing strategy is a must for you to have a successful eCommerce web site. So how do you do this? It all begins with Optimization. Yes, that word keeps popping up, but this […]

Whenever you can use a top name to endorse your product/service that is associated within the industry your pr client serves, then do it! That’s exactly what we did. When planning our pr marketing strategy rather than hire a spokesperson like an athlete, or movie star, we choose to have one of the nations recognized […]

If you guessed eMail, you’re wrong, well, almost wrong. Email has become very popular because it is easy to create, and costs a lot less than traditional direct mail. But are you sacrificing cost for conversions? Are you willing to listen, or be open minded to the fact that your pr marketing strategy should now […]

Carson Marketing, Inc. was recently selected by Encryption Solutions, Inc (a pr client) to develop a user-friendly web site for their B2Consumer campaign. As part of the overall pr marketing strategy, we began the branding campaign with the design of the logo for the name SkyLOCK. Then we created the web site. The pr marketing […]

Some say yes, while those not sure sit and wait to see what happens over the next couple of years. If your pr marketing strategies are not current to include this trend then you might just be that pr client who fades into the darkness of cyberspace.
It’s amazing how the advertising industry is running scared […]

It isn’t until after a press release, or an article is published, you then see the results of your pr marketing strategies take place. Well, have you thought about all the publicity in the news these past few months? Such as the financial markets, the auto industry and retailers?
Publicity is everywhere! That’s what I have […]

Ok, you want to know how do you get free publicity, right? It isn’t easy. You just completed your pr marketing strategies for next year and included publicity as part of the plan. Now you are looking at getting free publicity as part of the marketing strategy. Well, there are no special formulas, trick words, […]