Archive for the 'PR Marketing Strategies' Category

26 Feb

How Important Is Branded Keywords?

When developing your pr marketing strategy for your web site, ask yourself, is buying my branded name as a keyword important?
We recently had this asked by one of our pr clients. The answer isn’t a simple yes, or no. You might think, wait, my product or company name is important, how can you say it […]

21 Feb

How To Create Branding

This is a topic that can always be spoken about. Mainly because most pr clients, advertisers, and publicity agencies do not fully understand how to create a branding campaign, or build a brand product.
It starts with a plan. A Marketing Plan would be best. Inside the plan should be the different marketing strategies that outline […]

03 Feb

Is Your Media Based On Demographics? If So, Re-Think Your PR Marketing Strategy.

The old way to identify a pr marketing strategy or media profile was to check the TV programs, or the radio station and place your ad accordingly to the age, and type of people you wanted to reach. That is what the media rep would tell you. This was also true for print media. But […]

02 Feb

How To Write A Marketing Plan

WHERE DO YOU START?
If you have never written a marketing plan, then you can use this as a basis to begin. I urge you to work with a professional marketing individual to help implement the marketing plan if you do not have anyone in your company with the knowledge and experience.
I talked about creating a […]

24 Jan

Submitting Press Releases is not a Publicity Campaign

“Do a press release on the expansion of our company, and another on the new products we offer”. If this is what you think is a pr marketing strategy then get ready”to-fail”.
The reason to do press releases is to enhance an already existing publicity campaign. Just as a pr client would not produce one item […]

24 Dec

Your Marketing Plan needs a Marketing Strategy

When a PR Client asks us to develop a marketing plan, we begin by understanding their core business.
That may sound obvious, but in the life of B2B clients, and B2 Consumers, it is the main ingredient that is put aside as to say, “we know what we do”. Not always, because as a company matures, […]

15 Oct

Understanding Web 2.0, part two

This is a second part to the Understanding Web 2.0 series.

You may not always agree with the different perspectives, or the tips given about how to better make use of Web 2.0, but at least I feel this is giving your mind the opportunity to see a different side.
Make sure you review the first series […]

13 Oct

Understanding Web 2.0

The “social media” network is neither a trend nor a fad. It is real and it is changing how businesses think their pr marketing strategies.
Businesses have changed their approach on marketing as new technologies emerge. Look at radio and television. It made marketers, pr clients; all change how to reach their audience from traditional print […]

10 Oct

How Small Businesses Can Use Publicity To Grow

Companies still think that publicity is only for those large companies, or pr clients that have offices all across the country. No True!
The size of your company should not be a factor in developing a pr marketing strategy. What you need to understand is that publicity when implemented correctly, can actually help any size company […]

28 Sep

Podcasting. The next best Marketing Strategy.

The Internet is constantly moving fast forward, and your pr marketing strategies need to keep the pace.
If you are an aggressive pr client, or publicity professional, then you are probably a savvy Internet person that knows the power it offers. But are you aware of social media? Do you understand how to use this media? […]

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