Carson and Company

WHERE DO YOU START?
If you have never written a marketing plan, then you can use this as a basis to begin. I urge you to work with a professional marketing individual to help implement the marketing plan if you do not have anyone in your company with the knowledge and experience.
I talked about creating a […]

“Do a press release on the expansion of our company, and another on the new products we offer”. If this is what you think is a pr marketing strategy then get ready”to-fail”.
The reason to do press releases is to enhance an already existing publicity campaign. Just as a pr client would not produce one item […]

When a PR Client asks us to develop a marketing plan, we begin by understanding their core business.
That may sound obvious, but in the life of B2B clients, and B2 Consumers, it is the main ingredient that is put aside as to say, “we know what we do”. Not always, because as a company matures, […]

This is a second part to the Understanding Web 2.0 series.

You may not always agree with the different perspectives, or the tips given about how to better make use of Web 2.0, but at least I feel this is giving your mind the opportunity to see a different side.
Make sure you review the first series […]

The “social media” network is neither a trend nor a fad. It is real and it is changing how businesses think their pr marketing strategies.
Businesses have changed their approach on marketing as new technologies emerge. Look at radio and television. It made marketers, pr clients; all change how to reach their audience from traditional print […]

Companies still think that publicity is only for those large companies, or pr clients that have offices all across the country. No True!
The size of your company should not be a factor in developing a pr marketing strategy. What you need to understand is that publicity when implemented correctly, can actually help any size company […]

The Internet is constantly moving fast forward, and your pr marketing strategies need to keep the pace.
If you are an aggressive pr client, or publicity professional, then you are probably a savvy Internet person that knows the power it offers. But are you aware of social media? Do you understand how to use this media? […]

Be sure the pr marketing strategies for your company includes promotional events. It can be an excellent media for building a company’s brand.
You can develop a local publicity event that can be as effective as a national campaign.
Our pr client, Extreme Karting, held their first promotional event at K-1 Speed in Irvine, California. It was […]

This is another “Publicity Is Everywhere” series.

Why is search engine marketing (SEM) so popular? Because without it, a pr clients web site cannot compete with all the other Internet eCommerce web sites. Whether you have a traditional brick and mortar store and a web site presence, pr clients need to implement a search engine marketing […]

Everyone wants a successful web site. But if you build one without a pr marketing strategy plan that includes web marketing and optimization, they won’t come!

Many factors determine if a web site is search engine friendly. For example, optimizing meta tags, title pages, text in the body of the site (each page is important), the […]