Carson and Company

Surrealist Magician, Loren Zwick, has selected Carson Marketing, Inc as the exclusive publicity firm to promote his astonishing talent. Unlike other magicians, Loren combines some of his illusions with motorcycle stunts. Having worked at major venues in Las Vegas and the Magic Castle plus other famous clubs, Loren was one of the youngest members to […]

When the economy worsens it seems companies, pr clients as well, always cut back on everything, and that includes advertising. If you want to increase your brand awareness without increasing your ad budget–and actually reduce your budget, then read on. This approach works great for local pr clients and national pr clients.
In today’s tough economic […]

Companies need to use “street smart marketing techniques” during these difficult times. One smart strategy is to re-think how you reach customers. If you are a pr client, then consider Email Marketing. It can be one of those marketing strategies that prove to be a winner for your company. But you need to understand how […]

There can never be enough said about writing a good press release.
Most pr clients, pr agencies, and publicity professionals try to overwrite press releases. By that I mean, they want to produce dozens of press releases to justify their existence and their fees. Without a series of press releases, most publicity professionals, and pr agencies […]

You can surf the web all day and find article after article about B2B web marketing. Only a few will explain how to combine that with the power of your publicity marketing campaign.
Let me give you some of that inside scoop.
YOUR SITE
B2B web marketing needs to begin within the “core” structure of a company’s web […]

If you are a pr client, or have an eCommerce web site, is it getting traffic? Is the traffic converting to sales, or leads for your business? Is your site listed on the first page of Google, or Yahoo? Do you know the Page Rank?
These are important questions, and you as a pr client, or […]

It is no surprise that one of the most effective methods is to have a solid pr marketing strategy that consists of published press releases. I am not saying this because I am a publicity professional and use publicity to promote my pr clients web sites as well as their products and services. On the […]

I guess I’m on a web marketing kick. My last blog told you about web marketing and how to optimize a pr clients site for Google. Well, I want to now tell you how publicity can be part of your web marketing campaign.
First you need to realize that web marketing is not a once-in-a-while job. […]

Publicity clients rely on their pr agency to provide various services such as press releases, promotional events and articles. As these are necessary, it is the innovative pr marketing strategy that we use to get pr clients noticed. There are many other marketing strategies that can be developed in a campaign to be successful. That’s […]

If you need to ask this question, then your publicity campaign must need help. The answer is a simple, YES, corporate blogs can help improve and increase awareness.
I have mentioned how blogging is more than a place for people to vent, or comment about what they like, their lives and hobbies. It has become part […]