Carson and Company

Everyone could use help when looking for a job, especially knowing jow to be a good interviewer can make all the difference. That’s whay I am going to tell you about this great new product.
A new iPhone APP titled “Power Resumes and Interviewing” gives a quick study for those who want to improve their softs […]

Is email part of you PR Marketing Strategy, or do you only use Social Media?
There have been a lot of discussions about the future and what role email will be playing. Some people, even the COO of Facebook, Sheryl Sandberg, thinks email is on its way out and people will […]

I normally do not get into these types of discussions in my blog, but a lot of controversy has been running around about multitasking. So, does it cost a company when employees multitask, or make them more productive? No simple answer.
 
It seems PR Clients and […]

Blogging is still one of the most required media when creating a social network program. PR Clients need to make sure their blogging is done on a regular basis. Business blogs are necessary and helpful. Companies can control what is said about their people, products and services and can use […]

If you are a car enthusiast, like me, then you’ll appreciate this ‘70 Mustang Gran Turismo called the “Trans-Cammer”.
One of my PR Clients, Phil Koenen of Grand Touring Garage, called me a couple of weeks ago with some great news.
 
Phil Koenen, owner and designer at […]

Press releases need to be written as a newsworthy article, but in one page. Too often pr clients, or even professional pr writers put too much fluff into a press release and not the facts. Maybe it is because the pr client wants to believe that their news is more important than those published. That […]

There has been a lot of discussion about social media replacing email. I doubt this will happen. At least for now. Email might be reconfigured over the next couple of years, but I think email is here to stay. Is your pr marketing strategy focusing […]

Seems the popularity of Twitter is slowing becoming a follower’s site rather than a business site. Let me explain. Yes, Twitter is great for those who want to know what celebrities are doing, or what your friends are doing at the time. But for pr clients, it can be a great marketing tool to get […]

Part of a publicity campaign includes someone to be appointed as the company spokesperson. Most pr clients do not take this seriously. By that I mean, pr clients think the media, or reporters should only call them when they are available. This is the first rule in What NOT to do! Make sure your pr […]

Sometimes we write like we talk. This is becoming a problem with press releases, articles and how we write emails. Even savvy publicity writers who write for pr clients, or publicity professionals will usually fail once in awhile with grammar in their releases.
You may not think it is important, but editors, reporters write and read […]