Carson and Company

PR Clients should use their web sites more often as a publicity tool. If you are a pr client and you have a publicity agency, then be sure to include web marketing into your pr marketing strategy campaign.
Why do publicity professionals choose to not use a pr clients web site in their publicity strategy just […]

I’m sure all of you know what a “tagline” is, right? Well, if you are not sure, then visit Wikipedia for their true definition.
A good tagline is one that is used with a company name, or logo. PR Clients are constantly searching for the right tagline that meets their philosophy, or helps set them apart […]

More and more major corporations are hiring staff bloggers, now being titled Chief Bloggers. This is proof that blogging is making a serious impact on corporations as well as small to mid-size companies.
No longer considered a trend but now part of the business daily activity, business blogging is a mainstay for pr clients as well […]

If you are like a lot of media research people, or a publicity professional who is always trying to find useful web sites for your pr marketing strategy project, I have something of great value. First, realize the Internet is pack full of information that makes it difficult to find what you are looking for. […]

People are asking me to help define or give them examples of what is a business blog. When I wrote the previous “Business Blogging is Great PR” blog, I figured by now most pr clients and publicity professionals as well as advertising agencies know the difference between a personal blog site and a company or […]

It seems like everyone is writing something. Either in a blog, or a social media site, personal web sites, and of course business newsletters. Does this mean that companies, or businesses should not have a newsletter because there is too much to read? Simple answer-NO. Whether you are a pr client, a local publicity agency […]

With all the hype and interest of the Internet, you would think it has the lion share of media dollars. Instead it seems that pr clients, media buyers, and pr marketing strategies are still embracing old habits of media—broadcast (TV and radio).
It surprised me a little since I see a lot of pr clients, as […]

It is hard to believe that a year ago I made a presentation to the California Community Colleges on  “Job Behavior” as the first soft skills lesson. This year our company produced another lesson on Power Listening. Although many people, including pr clients, ad agencies, even many publicity professionals think this isn’t that important, or […]

Writing a press release is much different than writing an article, or a script, or copy for an ad or brochure. A press release should be written to a specific audience, or market. If you are a PR Client, then make sure that your in-house pr department or your publicity agency understands the importance of […]

Web designers and Webmasters already know how important Meta tags are, or can be, but are they really being used anymore? I worked with a pr client to help them promote their web site. In doing this, we had to re-educate them about the use or non-use of Meta tags.
It seems like this term has […]